Video marketing is the newest and fast becoming the most successful marketing tool at the moment. So in order to keep up with consumers and rival brands alike, the need for high impact video content for your website is ever growing. But creating it can be daunting and confusing. So here are some production tips to help shoot a high impact brand video in no time.
Before you begin to shoot, it is important to know what you want the concept of the video to be. Viewers will tend to engage more with something personal and down to earth, like the telling of story or experience that can link in with your brand.
First things first, you need to know exactly who your online audience are, what they do for fun, what videos they usually watch online, what they expect from a decent video. You can gather this knowledge in various ways, one of the easiest and underestimated ways is to just ask them! You can use quick polls and questionnaires to try and get to know your audience, or if you have produced and posted previous video content, ask for feedback and comments on that to then take on board with the new one. You also need to highlight exactly how you want your brand to come across, what's its identity and vision?
Keep the concept and content original and honest, and try to cut it down as much as possible. People will get bored and lose interest if the video is too much longer than 90 seconds. Aim for a maximum of 3 minutes, but even shorter is better.
Online audiences will appreciate a video that is honest and short. Take the time to work out what your audience demographic is, what videos they normally watch online, what they will want to see. Then use this knowledge to help produce a video that's based on this. If you have already posted videos previously, encourage and take note of the feedback people have given you, these people are your audience, and if they like your video, you are set for success.
Before you begin to shoot, it is important to know what you want the concept of the video to be. Viewers will tend to engage more with something personal and down to earth, like the telling of story or experience that can link in with your brand.
First things first, you need to know exactly who your online audience are, what they do for fun, what videos they usually watch online, what they expect from a decent video. You can gather this knowledge in various ways, one of the easiest and underestimated ways is to just ask them! You can use quick polls and questionnaires to try and get to know your audience, or if you have produced and posted previous video content, ask for feedback and comments on that to then take on board with the new one. You also need to highlight exactly how you want your brand to come across, what's its identity and vision?
Keep the concept and content original and honest, and try to cut it down as much as possible. People will get bored and lose interest if the video is too much longer than 90 seconds. Aim for a maximum of 3 minutes, but even shorter is better.
Online audiences will appreciate a video that is honest and short. Take the time to work out what your audience demographic is, what videos they normally watch online, what they will want to see. Then use this knowledge to help produce a video that's based on this. If you have already posted videos previously, encourage and take note of the feedback people have given you, these people are your audience, and if they like your video, you are set for success.
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