The important thing about making a good landing page is there really is not much to them, but you really do need to acquire some knowledge before you can do that. There really are only two secrets to high performing landing pages: right knowledge and conversion optimization. The purpose of this article is to show you what you can do to create a landing page that not only converts but actually helps you aim for long term success with it.
Browser loading times are important, and of course that consideration applies to your landing pages. This is really a very simple thing to prevent or fix if you have an issue with it. One second is probably about right for any landing or squeeze page; so two seconds would be the maximum. Image optimization for the web consists of decreasing the percentage resolution which degrades the image but not so much that it is noticeable. If you build your page properly, then this problem should not arise for you with any page.
If you are not familiar with how to add white space to your copy, then the best thing is to simply look at other landing pages. Short paragraphs and benefit bullets are the order of the day, here, because it is proper copy formatting. Once you have seen enough good landing pages, you will see why we are telling you to make it short and sweet. The overall effect of shorter writing styles is meant to make things easy on the eyes and quick to understand.
You have heard of optimizing, and we are not talking about search engines, but rather optimizing for conversions. You have to keep in mind that this data about your page is very crucial as it will help you with your other upcoming landing pages. The testing involved with this approach is A/B split testing, and you simply change one thing at a time and let it run, again. You can go back to any landing pages you have already made and implement these time-tested strategies to make them even better.
Reaching out to the pulse of your target audience and understanding what they want is the first step, the landing page helps you with the last step and that is taking action.
Browser loading times are important, and of course that consideration applies to your landing pages. This is really a very simple thing to prevent or fix if you have an issue with it. One second is probably about right for any landing or squeeze page; so two seconds would be the maximum. Image optimization for the web consists of decreasing the percentage resolution which degrades the image but not so much that it is noticeable. If you build your page properly, then this problem should not arise for you with any page.
If you are not familiar with how to add white space to your copy, then the best thing is to simply look at other landing pages. Short paragraphs and benefit bullets are the order of the day, here, because it is proper copy formatting. Once you have seen enough good landing pages, you will see why we are telling you to make it short and sweet. The overall effect of shorter writing styles is meant to make things easy on the eyes and quick to understand.
You have heard of optimizing, and we are not talking about search engines, but rather optimizing for conversions. You have to keep in mind that this data about your page is very crucial as it will help you with your other upcoming landing pages. The testing involved with this approach is A/B split testing, and you simply change one thing at a time and let it run, again. You can go back to any landing pages you have already made and implement these time-tested strategies to make them even better.
Reaching out to the pulse of your target audience and understanding what they want is the first step, the landing page helps you with the last step and that is taking action.
About the Author:
About the author: Jarad is a writer who specializes in Landing Page Optimization related topics but also writes for his other www.60ceilingfan.org and 60 ceiling fans with lights websites.
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