How is your site performing, If you cant answer that question right away, you could need some help. A website should be one of the most vital business assets especially in todays technological age. If your internet site is underperforming, so is your business, but there are some effective ways in which you can enhance your website, and fast!
These are some of the commonest site problems:
Not related to search results
Takes too long to fully load
Too much debris
Not enough content
These are all usual issues that web users cite when asked what frustrates them about the web and websites in general. Now, lets check out every issue in turn and its solution.
Website not relevant to search results
When users enter a certain keyword phrase, its because they want to find pages in relation to that term. You should generally guarantee your website holds as much information that is relevant to your business and target keywords as possible. Otherwise, visitors will simply flit away to another website. Review your content, test out your keywords to find out how well and how high they're ranking.
Taking too much time to load or not loading correctly
This is a typical complaint although not so abundant as when we were subject to dial-up connections! If your website is taking a considerable time to load then you will need to review whats appearing on your page. Images, advertisements and Flash animations are some of the major perpetrators and more recently imbedded video has been known to bring a page to its knees. Consider removing a number of these filler items and deem which of them are mandatory and which you might do without.
Is too cluttered
We will always tell you to fill your website with plenty of content, but dont make the page too cluttered. You are searching for nicely laid out text, bold headings, justified columns and easy navigation between your pages and your content. If your copy does not need an image, dont use one. Review how easy your site is to navigate too. Is it straightforward to move from one area of your site to another without hitting the back button
Is too empty
If your site is too empty it is any surprise you are getting visitors at all. The search sites are hungry for content and the more you can throw at them the better. You will also need tons of content to help attract visitors. Your target is to keep visitors lurking around for long enough to find out more about you, bookmark you, make some enquiries or make a sale. Good, unique and fresh content will do this for you and also help to enhance your search engine positions.
We offer complete site design and copy solutions that may give your site the edge almost immediately. Why not talk to us today for a quote.
These are some of the commonest site problems:
Not related to search results
Takes too long to fully load
Too much debris
Not enough content
These are all usual issues that web users cite when asked what frustrates them about the web and websites in general. Now, lets check out every issue in turn and its solution.
Website not relevant to search results
When users enter a certain keyword phrase, its because they want to find pages in relation to that term. You should generally guarantee your website holds as much information that is relevant to your business and target keywords as possible. Otherwise, visitors will simply flit away to another website. Review your content, test out your keywords to find out how well and how high they're ranking.
Taking too much time to load or not loading correctly
This is a typical complaint although not so abundant as when we were subject to dial-up connections! If your website is taking a considerable time to load then you will need to review whats appearing on your page. Images, advertisements and Flash animations are some of the major perpetrators and more recently imbedded video has been known to bring a page to its knees. Consider removing a number of these filler items and deem which of them are mandatory and which you might do without.
Is too cluttered
We will always tell you to fill your website with plenty of content, but dont make the page too cluttered. You are searching for nicely laid out text, bold headings, justified columns and easy navigation between your pages and your content. If your copy does not need an image, dont use one. Review how easy your site is to navigate too. Is it straightforward to move from one area of your site to another without hitting the back button
Is too empty
If your site is too empty it is any surprise you are getting visitors at all. The search sites are hungry for content and the more you can throw at them the better. You will also need tons of content to help attract visitors. Your target is to keep visitors lurking around for long enough to find out more about you, bookmark you, make some enquiries or make a sale. Good, unique and fresh content will do this for you and also help to enhance your search engine positions.
We offer complete site design and copy solutions that may give your site the edge almost immediately. Why not talk to us today for a quote.
About the Author:
Online promoting scotland are local SEO engine consultant that cover all areas in scotland for local economy calls from google, our team of glasgow web designers understand how to rank and design 5 star internet sites
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