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3 Pitfalls of Link Building

By Youself Benami


Link building is the cornerstone of SEO and is becoming more important everyday as the web becomes more competitive. There is no questioning the fact that certain types of backlinks play a major role in getting your site on the first page of search engines and keeping them there for a long time. How do you benefit? Your reward is more traffic and sales. Backlinks have such a powerful affect on Google rankings that many people spend a lot of time focusing on them and misinterpret the results that they get from their efforts. If you listen to credible people you would soon learn that most of the link building techniques do not work. To start off, you should always keep it in your mind that all backlinks aren't good.

Some links can make you lose rankings. A strategy that enables your backlinks to look natural to the search engines is the most effective. The search engines analyzes everything about your site to determine how to rank it; so, when you try to fool it by having irrelevant links it will decrease your ranking. Every search engine's aim is to reward quality sites that are good enough to get links naturally. Doing the whole process manually can become a headache and tricky at times. The majority of people don't treat link building seriously and add their url's too as many sites as possible without considering the consequences or relevancy to their own site. Basically, this is a sure way to lose.

One ethical link building method that internet marketers have long recognized is using link exchanges. But the downside to these exchanges is that many shady webmasters are just waiting to cheat you. There are many link buying scams out there that prey on webmasters eagerness for links; you can end up with "no follow" links, or links that seem to be valid but then when you check them a week later are gone. Always remember to verify that any links you purchase are "do follow" and that they are still there after you pay for them. Selling backlinks has become a very profitable business and a temptation for scam artists, so you can't assume you are always getting what you paid for.

Your goal is to appear as natural as possible so this means developing a strategy that allows you to add backlinks at a slow and steady pace. Blasting your link to every site you can will cause damage to your reputation in the eyes of the search engines. So if you don't want to end up in the category of marketers who fail to get traffic through the search engines, then stay away from the following mistakes.

Hey, if you want Google to view you as recommending these scrupulous sites then go right ahead. This is why before you even make the effort to link to any site, you must check their reputation.

Furthermore, you should never link to any sites that has a bad reputation because it will carry over to your site.

The reason you don't want these links on your site is because Google takes it as you being affiliated with them. A simple peek at the sites that a link leads to can save you from being wrongly identified as being associated with a site that has a bad reputation.

Always try to get links from websites that are one way, highly relevant, and that have a high pagerank. If you do this right, your site will become a powerhouse on the first page for some very competitive keywords, and you know what that can mean. This always pays in the long run, as it's the safest approach. Today, it takes an ethical approach to make big money online and to keep making it.

Overall, the mistakes that thousands of webmasters make when building links makes them lose to the competition. Your website's staying power does depend on something as simple as the way you build your links.




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