Internet Marketers know the significance of testing, tweaking and tracking important elements of their marketing and advertising funnels. Tiny enhancements may have a large impact in the long-term and no sales funnel is ever perfect! In this article I'll explain how Listjoe could be used to build killer advertisements and high converting squeeze pages!
In a previous article I explained how Listjoe could be used to interact with up to 85,000 people each month, sending offers and inviting them to your website. I continued to show that if only 5% of those people chose to visit your site then which would account for 4250 new, unique visitors each month. But how can these visitors be used to offer intelligence on what is working and what is not in your sales and marketing funnel?
Each time you send out a Listjoe message you'll be inviting other members to visit your site, or take a look at an offer of some kind. In the back office of Listjoe you can track the success rate of each and every individual advertisement, as the system offers a real time record of CTR, as well as other useful details. The report will tell you what message you sent, when you sent the message, how many people you sent it to, how many people clicked the link in your advertisement and the proportion of people clicking through. This details is priceless! You are likely to find that many adverts attract better click-through rates than others and you may use that details to develop killer ads!
I recommend split testing two adverts by sending them out on the same days and same times in 2 consecutive weeks. The ad that performs best will be kept for the next round of split testing and the other could be discarded. Repeat this procedure with the top performing advertisement against another ad which has been changed in a way. It might be a different title and same e mail content, or the same title and different email content. Change one parameter at a time until you see improvements in results and then change another parameter. Never stop testing, tweaking and tracking! This is the key to writing killer advertisements and learning how to write high converting ad copy.
Next up are your squeeze pages! Higher click-through rates are wonderful, but that only gets more people onto your site. What if they don't like what they see and don't purchase your product or opt-in to your list?
We have just looked over split testing for your advertisements and now I'm going to explain how to split test capture pages too. The procedure is exactly the same! You may use the details from Listjoe to report how many visitors a mailing has attracted and from that you can then work out what percentage your capture page has transformed into leads (new opt-in subscribers, divided by clicks, multiplied by 100). It's vitally important that you record this information in a spread sheet, as it will tell you how efficient your landing page is. Split test 2 capture pages, compare the results, keep the greater converting page and discard the other. Ensure that you change one parameter each time and track the results.
Finally you will be learning how to write high converting ad copy, high converting capture pages and high converting sales pages. This is a skill which will help you greatly in your business and Listjoe can offer the intelligence to allow you to do this, without already having an extremely trafficked web site.
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