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Targets in digital marketing: Personas

By Abel Pardo


When we develop a Marketing plan, we wish to know who are the people we wish to do actions in our website. The rationale is extremely simple: if we develop a site about dolphins we'd really like to be visited by people that love dolphins or Oceans, or aquatic life, not by people who are not interested about them.

This is one of the best methods for S.E.O, Pay per click and must be included in the Online Promoting Planand a key for success in the net.

Our target in Marketing: To choose "3 personas" for success

We're covering the most engaging characters and offering users selected information that they wish to find in our site.

The major personalities that a strategic policy must develop are done for humanistic, competitive and systematic folk. Everybody is a concentrated segment and everyone has its own profile. We should take in count all of these personas in our strategy. This is especially outstanding when we are designing a destination page.

That's because we'll need , at the very least , three different ones; one for each profile we had chasen.

In this sense, we are likely to need specific action call buttons also , we are going to require special texts, we are going to need special photographs and we're going to need special messages for each personality we have outlined previously.

Targeting with objectives

With all of these features, we will get customized visitors that we can simply convert into clients, because that is the easiest way we'll get more opportunities to satisfy them.

Remember: a satisfied visitor signifies better opportunities for getting our goals, better opportunities for closing a deal or even more chances for getting consumers for our newsletter. It's 10 time more difficult to find a new customer that conserve the ones we need.




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