Seldom maintained past February are marketing resolutions just like most New Year's Resolutions. With the economy showing a slight recovery, and many positive outlooks being broadcast, this might be the year to revive your marketing efforts and make sure your prospects know who you are and what you offer. Try these resolutions for effective marketing this year.
Set new goals for the year once you've resurrected you're marketing plan, dusted it off, and updated it.
There are new medial opportunities and new ways to engage customers like blogging and social media and these are the things you need to look into.
Another great idea would be setting realistic goals and to help you achieve them, you should set out the strategies as well.
You need a time schedule otherwise you will never achieve your plan. Each tactic and strategy should have a timeline mapped out for them.
Measure the effectiveness of your tactics, and the progress made towards achieving your goals.
Don't be afraid to try something new, particularly if it breaks the mould for your industry. The companies that move into new areas are the ones being noticed even though traditional marketing tactics have their place.
Hiring a professional is something you need to consider. Your advertising material such as your website, direct mailshot, brochure, banner ad, etc., should be designed by professionals. Yes, much of it can be DIY - but most times the result is obviously not professional. Lift your company image above mediocre this year.
Because content is king at the moment, you need to start thinking about creating great content and how you can leverage it to the max.
What about the measurement?
A marketing plan that isn't implemented will make any difference. Make sure there are clearly defined responsibilities and timelines for each strategy and tactic. Helping to keep all involved on track, listing what needs to be done, by when and by whom, is a monthly marketing calendar. At the end of each month, send out a rate card - how much was achieved, what the results of the efforts were, and who needs to be recognized for their achievement of their part of the strategy. It is far more difficult to delay doing something if three or four people are going to get a report telling them you didn't do it - even if you're the boss!
Set new goals for the year once you've resurrected you're marketing plan, dusted it off, and updated it.
There are new medial opportunities and new ways to engage customers like blogging and social media and these are the things you need to look into.
Another great idea would be setting realistic goals and to help you achieve them, you should set out the strategies as well.
You need a time schedule otherwise you will never achieve your plan. Each tactic and strategy should have a timeline mapped out for them.
Measure the effectiveness of your tactics, and the progress made towards achieving your goals.
Don't be afraid to try something new, particularly if it breaks the mould for your industry. The companies that move into new areas are the ones being noticed even though traditional marketing tactics have their place.
Hiring a professional is something you need to consider. Your advertising material such as your website, direct mailshot, brochure, banner ad, etc., should be designed by professionals. Yes, much of it can be DIY - but most times the result is obviously not professional. Lift your company image above mediocre this year.
Because content is king at the moment, you need to start thinking about creating great content and how you can leverage it to the max.
What about the measurement?
A marketing plan that isn't implemented will make any difference. Make sure there are clearly defined responsibilities and timelines for each strategy and tactic. Helping to keep all involved on track, listing what needs to be done, by when and by whom, is a monthly marketing calendar. At the end of each month, send out a rate card - how much was achieved, what the results of the efforts were, and who needs to be recognized for their achievement of their part of the strategy. It is far more difficult to delay doing something if three or four people are going to get a report telling them you didn't do it - even if you're the boss!
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