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Hot List-Building Tips

By Alison Heath


Below are some hot list-building tips to help your grow your list and your business.

For subscriptions, you can offer an outstanding gift or bonus. Any kind of a free gift or bonus was more than enough to get subscribers not too long ago. In fact, no bribe was needed at all in many cases. But prospects began to be more discerning about whom they gave their email address to as more and more marketers began to send emails and ezines and as spam increased.

If you want to be successful in your list-building efforts, then you need to offer an irresistible deal for subscribers. Sometimes, they will even sign up for your ezine in the event that people are interested enough in your topic. But most of the time you must prove to subscribers that you are serious about creating a relationship with them. This means you must provide them with solid content at the beginning, not advertisements. In some cases, this may mean you must offer a free course AND a free report (or some other combination). But do whatever it takes to get that subscriber on your list.

Opt-in boxes in your sales letter or home page is what you can also add. Having your home page be dedicated to your opt-in list as a lead-capture page would be considered as the best case scenario. But if you won't, or can't, do that, put your opt-in subscription box on your page as many times as you can. Ideally, you want it at the top, in the middle, and at the bottom. The client may become more captivated in your topic as he or she reads your sales page. The more times he or she sees your opt-in box, then there will be a greater chance that they will leave their email for your to communicate with them.

Virally build your list. A free report on a useful topic should be written and make sure to put your website in the report, visit the forums, and offer to give your report to anyone who wants it. Marketers will take you up on your offer because good marketers are always looking for good content to share with their lists; they don't usually care where it comes from. Your website link will be viewed by many who read the report and visited by many when a marketer gives your report to their list.

If you follow these tips, your list will grow and will become like gold for you.




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