Online marketing can be overwhelming, particularly when you are a beginner and just starting to learn about the field. You've maybe already skimmed over a bunch of articles and forum posts that are full of information on how to be the next "big thing". These lists are going to seem to oppose each other. One list will state that becoming successful in IM is all about exercising patience. Another is going to say that you have to have plenty of business savvy. Still, others will tell you that creativity is the ingredient to wild and fantastic success. And don't forget about all of the pages telling you that the software program they are offering is what will help you become the next big thing.
Here's the facts: All of these things are important (okay, maybe not the software package, but the other things). You have to have patience, business savvy and creativity if you desire to achieve success. But none of those things count if you cannot distinctly communicate all of them to the people you want to buy from you.
Good communication involves more than merely having a kick-ass sales page. A good copywriter can take care of that component of your project. There is more to good communication than building a pretty web site that has an extensive FAQ. A seasoned web designer and writer can take care of those things. Effective communication involves being good with interpersonal communication and in straightforward copy too. What do you do then?
1. Reply to every single e-mail you get in one day. We aren't trying to joke with you. You don't need to write a novel in the body of every last email. You can merely let the other person know that you've read his email and will be getting back to him soon. When you do this, include a a portion of the original e-mail. This indicates to the person that you actually go through every email you got and are not an autoresponder.
2. Answer your phone. It's not a good idea to screen your calls. Try to answer the phone by the third ring. You need to do this even if the Caller ID tells you that the call is from somebody that you truly do not wish to talk to. You'll be glad to know that there is, nevertheless, an exemption to this rule. You don't have to answer your calls around the clock. Instead, simply specify certain "business" hours during which you can take calls. Publish these hours on your web site and in your voice mail message as well. And, most importantly, see to it that you call back.
3. See to it that the people you send messages and emails to really have gotten those messages and emails. This shows them that you care about your communication with them. It will help your clients and customers trust you more if you actually take the time to ask if they have any questions about your messages so that they can ask you to clarify anything they need clarified.
Here's the facts: All of these things are important (okay, maybe not the software package, but the other things). You have to have patience, business savvy and creativity if you desire to achieve success. But none of those things count if you cannot distinctly communicate all of them to the people you want to buy from you.
Good communication involves more than merely having a kick-ass sales page. A good copywriter can take care of that component of your project. There is more to good communication than building a pretty web site that has an extensive FAQ. A seasoned web designer and writer can take care of those things. Effective communication involves being good with interpersonal communication and in straightforward copy too. What do you do then?
1. Reply to every single e-mail you get in one day. We aren't trying to joke with you. You don't need to write a novel in the body of every last email. You can merely let the other person know that you've read his email and will be getting back to him soon. When you do this, include a a portion of the original e-mail. This indicates to the person that you actually go through every email you got and are not an autoresponder.
2. Answer your phone. It's not a good idea to screen your calls. Try to answer the phone by the third ring. You need to do this even if the Caller ID tells you that the call is from somebody that you truly do not wish to talk to. You'll be glad to know that there is, nevertheless, an exemption to this rule. You don't have to answer your calls around the clock. Instead, simply specify certain "business" hours during which you can take calls. Publish these hours on your web site and in your voice mail message as well. And, most importantly, see to it that you call back.
3. See to it that the people you send messages and emails to really have gotten those messages and emails. This shows them that you care about your communication with them. It will help your clients and customers trust you more if you actually take the time to ask if they have any questions about your messages so that they can ask you to clarify anything they need clarified.
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