It is not unusual to hear stories about recognised brands and corporate giants getting penalised by Google. The likes of JC Penney, a reputable US department store, was plagued this horrific incident when Google smacked it with a 90 day penalty because of suspicious paid links. This event not only placed the brand under extreme scrutiny, it also ushered in huge revenue losses for the company.
The growing desire to fuel online promotion efforts can provoke majority of corporate entities today, both big and small, to opt for anything related to SEO. These days, when the Web platform is turning into a massive breeding ground of scammers, spammers and wanna be optimisers, extra caution should be exercised. Unfortunately, many entrepreneurs don't seem to mind where to get their SEO services from. Unconcerned by the growing population of rogue SEO providers, many business entities still commit the mistake of giving a welcoming nod to seemingly-good-but-really-crappy SEO packages.
The mistake of selecting an incompetent provider can backfire. What do you lose? Almost everything. You don't just lose your rankings and money, you also lose your reputation!
They say that prevention is always better than cure. In this case, this is particularly true. Before you hire, take time to sift through your options, understand the competencies of all aspiring SEO partners on your list and figure out whether or not they have the competencies to amplify your site rankings with speed and efficiency.
To make things easier for you, read these two lines that immediately tell you that an SEO provider is not trustworthy.
They claim to be associated with Google. This line is used by SEO spammers to get clients to believe in their strategy. Unfortunately, these business entities don't have any strategy other than black hat SEO and they do not have this close relationship with Google.
They know secret strategies that work fast. Anything that has the word secret and fast must make you more probing. Just so you know, all tactics have been openly shared by Google with the SEO population, and therefore there is no reason for any method to be considered a secret.
The growing desire to fuel online promotion efforts can provoke majority of corporate entities today, both big and small, to opt for anything related to SEO. These days, when the Web platform is turning into a massive breeding ground of scammers, spammers and wanna be optimisers, extra caution should be exercised. Unfortunately, many entrepreneurs don't seem to mind where to get their SEO services from. Unconcerned by the growing population of rogue SEO providers, many business entities still commit the mistake of giving a welcoming nod to seemingly-good-but-really-crappy SEO packages.
The mistake of selecting an incompetent provider can backfire. What do you lose? Almost everything. You don't just lose your rankings and money, you also lose your reputation!
They say that prevention is always better than cure. In this case, this is particularly true. Before you hire, take time to sift through your options, understand the competencies of all aspiring SEO partners on your list and figure out whether or not they have the competencies to amplify your site rankings with speed and efficiency.
To make things easier for you, read these two lines that immediately tell you that an SEO provider is not trustworthy.
They claim to be associated with Google. This line is used by SEO spammers to get clients to believe in their strategy. Unfortunately, these business entities don't have any strategy other than black hat SEO and they do not have this close relationship with Google.
They know secret strategies that work fast. Anything that has the word secret and fast must make you more probing. Just so you know, all tactics have been openly shared by Google with the SEO population, and therefore there is no reason for any method to be considered a secret.
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