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Designing SEO-Friendly Websites

By Arnold Coleman


One button is all what it takes for online visitors to leave your website and forget it forever, so it is crucial that your website design makes a really great impression. This is important especially if you're running a business, as online visitors these days do not have the patience to tolerate websites that look dull and unprofessional.

These days, web designers shoulder a responsibility that goes beyond creative expression. Aside from generating impressive and innovative designs, they also participate in making websites more visible on the web. They incorporate in their craft various techniques related to SEO or Search Engine Optimization.

Web designers that also specialize in SEO know how to identify keywords and phrases that can best optimize a website. They use these words and phrases to create the appearance of the website especially in terms of routing, interface, template, content layout, and whatnot.

Design professionals also dive into the technical aspects of design to ensure that websites are search-engine friendly. They employ various codes to make pages more attractive to engine crawlers. Designers enhance site maps, optimize web addresses, improve page tags and descriptions, and make sure that the web sites comply with w3c standards.

Much of the design optimization that professionals should execute lies in coding tweaks. The tweaks, in a nutshell, make the website more comprehensible to engines. These involve improving the robots.txt file, the sitemap, the page titles, the tags, and the meta descriptions; renaming the web address using keywords and phrases; and making sure that every page passes web standards.

In the realm of SEO website design can be called successful if it satisfies the requirements of both the search engines and the readers. This is why there should be a excellent coordination between the web designer, programmer, content producer, website owner, and other people in charge of the website. A well carried-out SEO plan ensures that good design follows good content and good ranking results.




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