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A Great Product Can Go Viral On Social Media

By Marjory Blisstenstein


When you consider the impact of social media in everyday life, it is difficult to understand why it took so long for marketers to capitalize on the marketing potential of this medium. Today, you are more likely to find companies with links to social media networks than links without. For those yet to break into the online scene, social media networks are popular networking sites which allow you to interact with anyone in your social contact list, be it family, friends, customers, or co-workers. Social media sites were not always considered the future of the Internet, or even viable, for that matter. They have since exploded into sites that generate inordinate traffic daily. In fact, millions of netizens access social media sites on a daily basis. By creating an active presence on social media sites, a business can harness the potential of this heavy traffic and divert some toward its own sites.

First on your list of stops should be the media giants Facebook and Twitter. They are two of the most popular sites on the Internet with a membership count of more than 500 million each and climbing. Including these two social media icons in your marketing plan is an excellent means of approaching your public.

Facebook is another powerful social networking site. Grab the opportunity to be recognized on this platform of hundreds of millions of active users. Such a prospect should encourage you to open an account for your business on Facebook. Once you have an account, the next step is to develop a following through which you can casually promote your products and services through the millions of Facebook users.

Blogs also play an important role in increasing business. In fact, businesses without blogs are almost akin to a traveling salesman who doesn't leave his office. Some companies choose to make the blog a part of the company's website. Others prefer to establish a different site for their blogs. The choice is yours. Regardless, it is important to choose a solid domain name and build and fill a blog. Professionals are available at a price to perform the site-building for you, or, if you are savvy with building pages, you can undertake the process yourself. Either take responsibility for adding content to keep the blog fresh, or hire someone to write it for you. Make sure the blogs address specific issues which are most likely to matter to your target audience. As long as the blog provides meaningful and quality information, it will have the capacity to draw in crowds.

Participate on blogs within your niche. Such activity encourages visits to your site. Alltop.com and Technoratti.com are two sites where you can find blogs that match your niche.

Another networking site that can be used for business advancement is LinkedIn. With LinkedIn, you can form business relationships and maintain a professional network.

Though Facebook is a leader in the social networking sites, there are many other such sites that should not be ignored. YouTube and Flickr are other major names in the field that offer the advantages of uploading multimedia content related to your product and linked to your site. Linkedln is another networking site that is based more on professional contacts. Linkedln is specifically designed to build a network within your professional niche.

No doubt about it, social media is a powerful tool in business, and it doesn't show any signs of slowing down. An effective Internet marketing strategy must focus on the effective utilization of social media platforms to compete on the regional or global stage. Harnessing the power of social media marketing should be an important part of your business development strategy.




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