Deemed as an art of precision, search engine optimization requires appropriate calculations and carefully estimated business marketing plans. A proof to this is the seemingly overlapping attributes of SEO campaigns that work pretty well with Google.
When placed under careful scrutiny, website pages that are high ranking possess the same essential elements: valuable content, crawler-friendly page architecture, optimisable designs and professional layouts.
But is there also a way to detect the characteristics of notorious sites of any online business? Of course! In fact, Google has successfully specified every technique that can put your site in grave danger.
Meet, greet and defeat these black hat SEO tactics that can give your site a Google penalty:
Refrain from stuffing your pages with keywords and key phrases. The act of keyword dilution can be a major turnoff, particularly for your readers. Keyword density is nothing but a, and is no way relevant to the determination of your rankings. The idea of impressing crawlers with exaggerated keyword usage is already a thing of the past. Just so you know, crawlers are are smart and can pay close attention to your abusive use of keywords.
Google can smell the fishy scent of unnatural linking strategies. Manipulating your linking acquisition can do further damage. Preference for purchased links, reciprocal links and excessive linking tactics will bring you nothing, and will totally jeopardise your everything. If you do not want Google to run after you, stop going after these crawlers with your awful linking strategies.
Using content that's visible to crawlers, but hidden to users can earn you a penalty. This direct violation of webmaster guidelines is unfortunately a common tactic of some nefarious web sites. One popular method of cloaking is utilising similar colors for the text and the background of the site.
Avoid issuing duplicate content. When writing content, always emphasise originality. Google despises anything copied, and might even go as far as, endangering your ranking position to teach you a lesson.
When placed under careful scrutiny, website pages that are high ranking possess the same essential elements: valuable content, crawler-friendly page architecture, optimisable designs and professional layouts.
But is there also a way to detect the characteristics of notorious sites of any online business? Of course! In fact, Google has successfully specified every technique that can put your site in grave danger.
Meet, greet and defeat these black hat SEO tactics that can give your site a Google penalty:
Refrain from stuffing your pages with keywords and key phrases. The act of keyword dilution can be a major turnoff, particularly for your readers. Keyword density is nothing but a, and is no way relevant to the determination of your rankings. The idea of impressing crawlers with exaggerated keyword usage is already a thing of the past. Just so you know, crawlers are are smart and can pay close attention to your abusive use of keywords.
Google can smell the fishy scent of unnatural linking strategies. Manipulating your linking acquisition can do further damage. Preference for purchased links, reciprocal links and excessive linking tactics will bring you nothing, and will totally jeopardise your everything. If you do not want Google to run after you, stop going after these crawlers with your awful linking strategies.
Using content that's visible to crawlers, but hidden to users can earn you a penalty. This direct violation of webmaster guidelines is unfortunately a common tactic of some nefarious web sites. One popular method of cloaking is utilising similar colors for the text and the background of the site.
Avoid issuing duplicate content. When writing content, always emphasise originality. Google despises anything copied, and might even go as far as, endangering your ranking position to teach you a lesson.
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