A website logo is a face of any ebusiness and its design is really important as it's the first impression of a brand that is represented by a logo. In order to produce an effective visual image for a business, it's necessary that they follow a certain series of steps. These steps are discussed below and if your follow these tips, your chances of getting a winning logo will improve.
1. Preliminary Sketching Is a Must
A groundwork on your logo project is essential to get an effective logo. Do sketch 15-20 ideas using pen and paper and then draft few creative versions out of the sketches. If an idea doesn't hit your mind, discard it and start over until you are satisfied.
2. Create Balance
Always create balanced creative business logo designs because they appeal and please viewers. Put equal weight on shapes, colors and size of a logo.
3. Size Matters
A logo is only helpful when it looks meaningful and attractive in all sizes. Creative logo designs should not lose their quality when applied on business cards, envelops or other marketing materials.
4. Clever Use of Color
Qualified designers make clever use of colors. An advice is to use colors that are close to each other on the color wheel. Don't use too bright colors as they feel hard on eyes. A logo should also look good in black and white as they look good in colors. If you use multiple colors in your logo, use colors that match the overall tone of the website/brand.
5. Design Style Should Suit the Company
You can generate creative logo designs in fewer attempts, if you do some research on the background of the company or brand. You can design Web 2.0 style of 3D-looking logos, with, bubbly, graphics, gradients, and drop shadows, but finished product should suit the nature of the company.
6. Typography Matters a Lot!
Immature designers find it hard to apply the right font face and size to their business logo designs. Apply a lot of fonts to a design and pick the appropriate after comparison. Avoid ordinary fonts such as Comic Sans. Font should be readable and it's ideal if you apply just one font. Try avoiding more than 2 fonts.
7. The Goal IS Recognition
The one & only aim for getting a logo for your business is to build business recognition. But for layme the aim of business logo designs is to instantly call the name of the brand associated with the logo. You can create best logo designs by grouping all logo elements such as colors, shapes, ideas, size, typography, and originality.
8. Dare to be Different
You can only standout from your competitors if you show your viewers custom logo designs that are entirely different from what they are used to see as your rival business logos. Keep you fear aside, take some risk and try to be different. Try to apply different styles, color combinations to your company logo design and keep tweaking the design until you feel you?ve got it right and your client is going to love it.
9. K.I.S.S. (Keep it Simple, Stupid)
If you want to make your custom logo designing| easily recognizable, then keep them simple. While brainstorming different logo proposals, follow the K.I.S.S rule. Only incorporate necessary elements in your logo designs and leave out the unnecessary elements.
10. Go Easy on Effects
Modern graphics designing software such as Adobe Illustrator, Freehand and Photoshop offer a great deal of reedom when you want to apply filters and effects to your logo designs. But remember, no matter what effects your logo incorporates, its overall feeling should be of its simplicity.
11. Develop a Logo Design Process
To develop high quality business logos, always follow your own logo design process that consists of following steps:
- Research
- Brainstorm and ideas
- Preliminary sketches
- Develop vector designs
- Send to client
- Add or remove anything the client wants
- Finalize the design and resubmit to client
12. Use Other Designs for Inspiration Only!
The rule to produce creative logo design is simple; don't copy other logos. You can use other designers' logo work as inspiration but duplicating others work is morally and legally wrong. You can pick ideas/concepts for you logo from different websites but always scratch your logo yourself and produce 100% original designs.
1. Preliminary Sketching Is a Must
A groundwork on your logo project is essential to get an effective logo. Do sketch 15-20 ideas using pen and paper and then draft few creative versions out of the sketches. If an idea doesn't hit your mind, discard it and start over until you are satisfied.
2. Create Balance
Always create balanced creative business logo designs because they appeal and please viewers. Put equal weight on shapes, colors and size of a logo.
3. Size Matters
A logo is only helpful when it looks meaningful and attractive in all sizes. Creative logo designs should not lose their quality when applied on business cards, envelops or other marketing materials.
4. Clever Use of Color
Qualified designers make clever use of colors. An advice is to use colors that are close to each other on the color wheel. Don't use too bright colors as they feel hard on eyes. A logo should also look good in black and white as they look good in colors. If you use multiple colors in your logo, use colors that match the overall tone of the website/brand.
5. Design Style Should Suit the Company
You can generate creative logo designs in fewer attempts, if you do some research on the background of the company or brand. You can design Web 2.0 style of 3D-looking logos, with, bubbly, graphics, gradients, and drop shadows, but finished product should suit the nature of the company.
6. Typography Matters a Lot!
Immature designers find it hard to apply the right font face and size to their business logo designs. Apply a lot of fonts to a design and pick the appropriate after comparison. Avoid ordinary fonts such as Comic Sans. Font should be readable and it's ideal if you apply just one font. Try avoiding more than 2 fonts.
7. The Goal IS Recognition
The one & only aim for getting a logo for your business is to build business recognition. But for layme the aim of business logo designs is to instantly call the name of the brand associated with the logo. You can create best logo designs by grouping all logo elements such as colors, shapes, ideas, size, typography, and originality.
8. Dare to be Different
You can only standout from your competitors if you show your viewers custom logo designs that are entirely different from what they are used to see as your rival business logos. Keep you fear aside, take some risk and try to be different. Try to apply different styles, color combinations to your company logo design and keep tweaking the design until you feel you?ve got it right and your client is going to love it.
9. K.I.S.S. (Keep it Simple, Stupid)
If you want to make your custom logo designing| easily recognizable, then keep them simple. While brainstorming different logo proposals, follow the K.I.S.S rule. Only incorporate necessary elements in your logo designs and leave out the unnecessary elements.
10. Go Easy on Effects
Modern graphics designing software such as Adobe Illustrator, Freehand and Photoshop offer a great deal of reedom when you want to apply filters and effects to your logo designs. But remember, no matter what effects your logo incorporates, its overall feeling should be of its simplicity.
11. Develop a Logo Design Process
To develop high quality business logos, always follow your own logo design process that consists of following steps:
- Research
- Brainstorm and ideas
- Preliminary sketches
- Develop vector designs
- Send to client
- Add or remove anything the client wants
- Finalize the design and resubmit to client
12. Use Other Designs for Inspiration Only!
The rule to produce creative logo design is simple; don't copy other logos. You can use other designers' logo work as inspiration but duplicating others work is morally and legally wrong. You can pick ideas/concepts for you logo from different websites but always scratch your logo yourself and produce 100% original designs.
About the Author:
If you are looking for business logo
designs that are simple, then its best if you hire a qualified
logo designer as only a good designer can design simple logos using a series of
very basic shapes. Our logo design packages are professional, realistics and very affordable.
designs that are simple, then its best if you hire a qualified
logo designer as only a good designer can design simple logos using a series of
very basic shapes. Our logo design packages are professional, realistics and very affordable.
0 comments:
Post a Comment