If your website is not producing as much revenue as you'd like, chances are you're guilty of not targeting your audience sufficiently.
Today's business environment is so competitive that a small business's best bet is to focus on developing niche products where there is less competition from large firms.
Take the online book market. Smaller start-ups made the right choice of focusing in specific niches because Amazon.com dominates the field. Here you will find several sites on Oprah's Books, teen books, 3-D popup books, Christian books, eBooks, bestsellers, out of print books, used books, and so on. Can you imagine a small company trying to compete with Amazon's huge inventory and variety? Then imagine that same company aiming for more depth in a much smaller field.
You would want to get listed in the top 100 sites on any particular search engine and this is another reason for niche websites. By making a website based around a highly focused niche you reduce considerably the number of competitors that you have. This makes it easier to rank well in the search engines (first 3 pages, or top 100 sites). Without a high Website ranking it is not possible to attract free search engine traffic and hence free visitors.
If you're an affiliate who joins dozens of programs and likes to think big, then you're in for a surprise. No one knows your site exists, it is indistinguishable from a myriad others, and you're also very lonely. Did I get that right?
It's important to promote what can join and promoting that many programs effectively is quite impossible. You won't succeed at any of them, you'll lose interest, and your business will disappear.
Focusing on one thing that you love and creating a lot of good content is what you need to do instead.
In order to try to improve their search engine rankings, everyone who has a website is carrying out optimization and getting inbound links. However one of the easiest ways is to create content that no one else has- unique content. A sure ticket to promotional success is a unique content that's written for an extremely focused niche market.
You will outperform your competition with fewer and less targeted pages if your website contains your main keywords as well as a variety of related ones that are used in a natural way throughout your pages. If all these keywords are used throughout your pages, then your content will also be more satisfying, interesting, and rational. Imagine that the question isn't whether you simply occupy a niche, but how much obscure secret stuff you know about it, how much of an expert you are about it, how passionate you are about it, and if your site is interactive and fresh.
Today's business environment is so competitive that a small business's best bet is to focus on developing niche products where there is less competition from large firms.
Take the online book market. Smaller start-ups made the right choice of focusing in specific niches because Amazon.com dominates the field. Here you will find several sites on Oprah's Books, teen books, 3-D popup books, Christian books, eBooks, bestsellers, out of print books, used books, and so on. Can you imagine a small company trying to compete with Amazon's huge inventory and variety? Then imagine that same company aiming for more depth in a much smaller field.
You would want to get listed in the top 100 sites on any particular search engine and this is another reason for niche websites. By making a website based around a highly focused niche you reduce considerably the number of competitors that you have. This makes it easier to rank well in the search engines (first 3 pages, or top 100 sites). Without a high Website ranking it is not possible to attract free search engine traffic and hence free visitors.
If you're an affiliate who joins dozens of programs and likes to think big, then you're in for a surprise. No one knows your site exists, it is indistinguishable from a myriad others, and you're also very lonely. Did I get that right?
It's important to promote what can join and promoting that many programs effectively is quite impossible. You won't succeed at any of them, you'll lose interest, and your business will disappear.
Focusing on one thing that you love and creating a lot of good content is what you need to do instead.
In order to try to improve their search engine rankings, everyone who has a website is carrying out optimization and getting inbound links. However one of the easiest ways is to create content that no one else has- unique content. A sure ticket to promotional success is a unique content that's written for an extremely focused niche market.
You will outperform your competition with fewer and less targeted pages if your website contains your main keywords as well as a variety of related ones that are used in a natural way throughout your pages. If all these keywords are used throughout your pages, then your content will also be more satisfying, interesting, and rational. Imagine that the question isn't whether you simply occupy a niche, but how much obscure secret stuff you know about it, how much of an expert you are about it, how passionate you are about it, and if your site is interactive and fresh.
About the Author:
Searching for press release submission services that sends your press release to the right people, at the right price?
0 comments:
Post a Comment