All the buzz surrounding marketing these days has resulted in practically every company having a website. If your company doesn't have a website people will usually be left wondering why in this age of digital. It doesn't matter how good your website is, or how nice it looks if people don't visit it.
Pay per click and search engine optimisation are required to get those all-important visitors.
SEO has been around for several years since the mid-1990s. Companies have realised that it is essential to have a good online presence. The internet has been completely transformed since the days of Alta Vista.
Website owners soon caught on to the fact that the higher they ranked on search engine results pages the more likely it was that people would click on their site. Site owners then began working on increasing the amount of time they spent looking at the algorithms used by search engines.
SEO can be separated out into onpage and offpage. Onpage factors include website structure, cipy and title and meta tags. Offpage includes building backlinks to your site by submitting to directories, article creation and other online PR work.
PPC is a way to appear prominent in the search ranks immediately. Most search engines make it easy to see which is a natural listing and which is a paid listing. Paid PPC results appear to be at the top of the page.
When PPC was first born many internet professionals thought it sounded ridiculous to be bidding on keywords, however the industry is now worth an estimated 760 million in just the UK.
Often sites use PPC which brings around 30% of their traffic compared to the 70% SEO brings.
PPC and SEO are completely different but they both want the same end result- more visitors to the site they are promoting.
If you are considering a career in SEO or PPC it makes good sense to register with an IT recruitment agency.
Pay per click and search engine optimisation are required to get those all-important visitors.
SEO has been around for several years since the mid-1990s. Companies have realised that it is essential to have a good online presence. The internet has been completely transformed since the days of Alta Vista.
Website owners soon caught on to the fact that the higher they ranked on search engine results pages the more likely it was that people would click on their site. Site owners then began working on increasing the amount of time they spent looking at the algorithms used by search engines.
SEO can be separated out into onpage and offpage. Onpage factors include website structure, cipy and title and meta tags. Offpage includes building backlinks to your site by submitting to directories, article creation and other online PR work.
PPC is a way to appear prominent in the search ranks immediately. Most search engines make it easy to see which is a natural listing and which is a paid listing. Paid PPC results appear to be at the top of the page.
When PPC was first born many internet professionals thought it sounded ridiculous to be bidding on keywords, however the industry is now worth an estimated 760 million in just the UK.
Often sites use PPC which brings around 30% of their traffic compared to the 70% SEO brings.
PPC and SEO are completely different but they both want the same end result- more visitors to the site they are promoting.
If you are considering a career in SEO or PPC it makes good sense to register with an IT recruitment agency.
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