Its a common question in the MLM industry, can we successfully build a business using the internet?
It is indeed possible to do so, however you can't do everything online and remaining anonymous behind a computer or website will not be ultimately successful. This business is after all about the personal referring of information and products. You should still be calling leads and prospects on the telephone or face to face if you want to actually sponsor on a consistent basis.
A little over a year ago I started using network marketing online to build my business and was under the false impression that I could run it all online and never have to talk to a soul, I was very wrong. Whilst I was able to use some powerful leverage that the web offers, I soon knew that I would still need to be calling and connecting with my prospects if I was to realise my full potential.
One of the most useful things about the internet as a network marketer is its power as a communication tool. The world is literally at your fingertips and there is no limit to the number of people you can reach. The relationship building process is made much easier through the use of emails, audios, videos and webinars.
Increased earning potential is another great thing about online MLM sponsoring, with so many systems available and a mass of potential prospects the cheques can soon add up. You don't even need extensive technical knowledge, there are many attraction marketing systems available that will provide you with the websites, autoresponders and affiliate programmes to get you into profit quickly. They are also easily duplicatable for your team members.
Whats the best way to market your business online, what's the process?
It really is quite simple
1) Your first task is to set up a marketing system, preferably one that is based on the principles of offering value to your prospects and building your primary business on the back end.
2) You drive traffic to that marketing system and some of that traffic will become leads. You usually have a 'capture page' where visitors can enter their name & email address in exchange for something you are offering which is of value to them (i.e. an ebook, video training course)
3) Your leads then start on your follow-up process, which is emails designed to deliver value and motivate them. They start to see you as a bit of an expert in your field, plus they start to like & trust you. This is important as these people are becoming your 'warm' market and are much more likely to buy from you and want to work with you personally.
4) Every now and then you can promote a product to your list that will earn you a commission. Often people will just buy if you promote something, because they already like and trust you. Never abuse this though or you won't have much of a list for long.
5) Promote your primary business on the back end. Invite them to a presentation and then follow up with them personally (usually on the phone).
It isn't uncommon for people on your list to actually call you and ask about your business. I've had this happen many times before, sometimes people call me after seeing only my first video which they watch after opting into my list.
It is indeed possible to do so, however you can't do everything online and remaining anonymous behind a computer or website will not be ultimately successful. This business is after all about the personal referring of information and products. You should still be calling leads and prospects on the telephone or face to face if you want to actually sponsor on a consistent basis.
A little over a year ago I started using network marketing online to build my business and was under the false impression that I could run it all online and never have to talk to a soul, I was very wrong. Whilst I was able to use some powerful leverage that the web offers, I soon knew that I would still need to be calling and connecting with my prospects if I was to realise my full potential.
One of the most useful things about the internet as a network marketer is its power as a communication tool. The world is literally at your fingertips and there is no limit to the number of people you can reach. The relationship building process is made much easier through the use of emails, audios, videos and webinars.
Increased earning potential is another great thing about online MLM sponsoring, with so many systems available and a mass of potential prospects the cheques can soon add up. You don't even need extensive technical knowledge, there are many attraction marketing systems available that will provide you with the websites, autoresponders and affiliate programmes to get you into profit quickly. They are also easily duplicatable for your team members.
Whats the best way to market your business online, what's the process?
It really is quite simple
1) Your first task is to set up a marketing system, preferably one that is based on the principles of offering value to your prospects and building your primary business on the back end.
2) You drive traffic to that marketing system and some of that traffic will become leads. You usually have a 'capture page' where visitors can enter their name & email address in exchange for something you are offering which is of value to them (i.e. an ebook, video training course)
3) Your leads then start on your follow-up process, which is emails designed to deliver value and motivate them. They start to see you as a bit of an expert in your field, plus they start to like & trust you. This is important as these people are becoming your 'warm' market and are much more likely to buy from you and want to work with you personally.
4) Every now and then you can promote a product to your list that will earn you a commission. Often people will just buy if you promote something, because they already like and trust you. Never abuse this though or you won't have much of a list for long.
5) Promote your primary business on the back end. Invite them to a presentation and then follow up with them personally (usually on the phone).
It isn't uncommon for people on your list to actually call you and ask about your business. I've had this happen many times before, sometimes people call me after seeing only my first video which they watch after opting into my list.
About the Author:
Any network marketer can increase their earnings potential significantly by using the internet. Just don't get too hung up on trying to be an internet guru and remember the basics of MLM, it's all about personal connections.
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