Marketing Your Web Site.
Since you wouldn't put a billboard in the desert, there's no reason for you to hide your website.
There are many companies who would spend a lot of money to develop a really nice website but unfortunately, no one will ever see it. Make sure that you have allocated at least half of the budget to getting the site optimized in the search engines before you start any website design or re-design.
For those people who are selling a service. There are a few steps you need to take. The first step is to create meta-tags with a description of your site and keywords that are relevant to the content on your site. The service that you provide, why a potential customer should use your company for this service and how to contact you to buy this service should be stressed in the keywords and content. A meta tag generator will help you to create the properly formatted code for you web site based on keywords you select. These can be found on google or msn by searching with the keywords "meta tag generator".
The site will then be submitted to the major search engines such as Google and MSN. These past services will be performed for you by dozens of search engine submission services and it could be for a very reasonable price. You can expect an increase in traffic when you have completed your submissions but it's going to take some time. In fact, anywhere from a few weeks to a few months is not something out of the ordinary. In order to increase traffic more quickly, then services like overture or Google adwords are what you will need to use. You will be allowed to place small ads to your site whenever someone does a web search that includes the keywords you have purchased thanks to these services. You probably only offer your service to a limited area so you'll want to make sure you include this area (City, state, town or region) in your keywords. That way, when you do business in California and the visitor is from Texas, you won't be paying for clicks and visitors to your site.
For those selling a product. Actually, the process here is quite the same. The difference is you're selling to a much bigger audience. It does sound great, right? If there are more potential customers, then there are more sales. Not really though. You've also got a lot more competition and much more pressure on your prices. Starting out to sell regionally is also recommended. Your own backyard may help with shipping costs even though it doesn't have to be the starting point. When you've got that system ironed out you can expand geographically and still control your web advertising costs by including the locations in your keywords searches.
Since you wouldn't put a billboard in the desert, there's no reason for you to hide your website.
There are many companies who would spend a lot of money to develop a really nice website but unfortunately, no one will ever see it. Make sure that you have allocated at least half of the budget to getting the site optimized in the search engines before you start any website design or re-design.
For those people who are selling a service. There are a few steps you need to take. The first step is to create meta-tags with a description of your site and keywords that are relevant to the content on your site. The service that you provide, why a potential customer should use your company for this service and how to contact you to buy this service should be stressed in the keywords and content. A meta tag generator will help you to create the properly formatted code for you web site based on keywords you select. These can be found on google or msn by searching with the keywords "meta tag generator".
The site will then be submitted to the major search engines such as Google and MSN. These past services will be performed for you by dozens of search engine submission services and it could be for a very reasonable price. You can expect an increase in traffic when you have completed your submissions but it's going to take some time. In fact, anywhere from a few weeks to a few months is not something out of the ordinary. In order to increase traffic more quickly, then services like overture or Google adwords are what you will need to use. You will be allowed to place small ads to your site whenever someone does a web search that includes the keywords you have purchased thanks to these services. You probably only offer your service to a limited area so you'll want to make sure you include this area (City, state, town or region) in your keywords. That way, when you do business in California and the visitor is from Texas, you won't be paying for clicks and visitors to your site.
For those selling a product. Actually, the process here is quite the same. The difference is you're selling to a much bigger audience. It does sound great, right? If there are more potential customers, then there are more sales. Not really though. You've also got a lot more competition and much more pressure on your prices. Starting out to sell regionally is also recommended. Your own backyard may help with shipping costs even though it doesn't have to be the starting point. When you've got that system ironed out you can expand geographically and still control your web advertising costs by including the locations in your keywords searches.
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