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Article Marketing for Your Internet Business: Free Article Content

By Dexter Vasa


Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to build small niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a non-existent budget, it isn't a way that will successfully create your web site or sales revenue. There are some potential reasons why this can be harmful to your business building efforts.

Problem #1 - Search Engines

Search engines will just look down upon your web site if it has the very same replicated content than other sites. The greater sites that share your content, the less likely you will achieve good search engine rankings.

Good search engine rankings are essential in getting visitors to your web site so that they have a chance to click on your affiliate links. If you get no visitors, you get no sales. Working on the search engine optimization of your website so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 - Getting Website Visitors to Click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.

In case your content is only copied off their sites, you will be exposed as someone who does not truly know what they're talking about and therefore won't look heavily on your product referrals. This will reduce the number of website visitors who will be ready to click through.

Problem #3 - Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author's byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

revenue to work with.




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