What you're able to accomplish through article marketing has a lot to do with how you approach it. The one thing that makes the difference between failure, mediocre results and huge success is having a professional mindset. You must have a consistent system that you follow, as it won't help to just make halfhearted efforts. Getting consistent results takes consistent effort. If you are completely serious, then you work harder to find information that is new and different. If you want to get more out of your article marketing efforts, apply the following principles when you write and submit your articles.
The words "Panda" and "Farmer," referring of course to Google's update, have struck fear in the hearts of article marketers because of the massive changes that have taken place. On the post-Panda internet, submitting an article to a major directory is no longer sufficient to get it ranked, as these directories are considered to be mere content farms by the search engines. While you still can submit your articles to directories, this shouldn't be your primary focus at this stage of the game. The only real value of the directories at this point is that they are a platform where they can be discovered and republished by others -i.e. content syndication. Discover more about content syndication, and then make that the backbone of your article marketing strategy. Check out Google Alerts, and you can use that with your niche keywords to get tons of content ideas. At that point you sit back and wait for all the goodies to appear in your inbox. Just paraphrase the news and present it to your niche readers, and it is so simple to do. Everybody loves news, and that is all this is about - providing niche news to your audience. If you want to talk about being different, then probably there are not too many others doing this in your market.
You're probably aware that Google recently made significant changes to the way it ranks sites -this is the infamous Panda update. As the search engines have devalued so-called content farms (including article directories), the traditional strategy of submitting lots of article to directories is no longer as effective. While you still can submit your articles to directories, this shouldn't be your primary focus at this stage of the game. What you should be aiming for now is getting your content syndicated, that is used by authority sites which will bring you lots of traffic and publicity. So it's a good idea to learn as much as you can about content syndication so you can utilize it in article marketing efforts.
A few years ago the situation with FaceBook advertising has just taken off like a rocket. We are sure you can find FaceBook user groups in your market, and if there is not one you can make one. All new sets of eyes will see your articles and content, but you have to make sure you really nail it with your writing. Naturally, your name in bright lights will front and center, and that is how you work on the branding efforts.
Something else you may not have ever seen is writing a little debating article with some niche expert. Relax because it is not necessary to actually do this, and you can make it imaginary but on paper. Obviously you have to find some information for this, but after that you write your opinion on the matter. But still, this is something very rarely seen in places like article directories, and publishing this on your site will provide new and engaging reading. The more you treat article marketing as a serious and viable tool for your business, the more you'll achieve with it. Your mental attitude has a lot to do with what you achieve in many areas. You'll get a lot further with article marketing, as well as everything else, when you commit yourself fully to taking whatever action is necessary. Once you acquire the most effective article marketing tactics, you still have to make sure that you apply them consistently.
The words "Panda" and "Farmer," referring of course to Google's update, have struck fear in the hearts of article marketers because of the massive changes that have taken place. On the post-Panda internet, submitting an article to a major directory is no longer sufficient to get it ranked, as these directories are considered to be mere content farms by the search engines. While you still can submit your articles to directories, this shouldn't be your primary focus at this stage of the game. The only real value of the directories at this point is that they are a platform where they can be discovered and republished by others -i.e. content syndication. Discover more about content syndication, and then make that the backbone of your article marketing strategy. Check out Google Alerts, and you can use that with your niche keywords to get tons of content ideas. At that point you sit back and wait for all the goodies to appear in your inbox. Just paraphrase the news and present it to your niche readers, and it is so simple to do. Everybody loves news, and that is all this is about - providing niche news to your audience. If you want to talk about being different, then probably there are not too many others doing this in your market.
You're probably aware that Google recently made significant changes to the way it ranks sites -this is the infamous Panda update. As the search engines have devalued so-called content farms (including article directories), the traditional strategy of submitting lots of article to directories is no longer as effective. While you still can submit your articles to directories, this shouldn't be your primary focus at this stage of the game. What you should be aiming for now is getting your content syndicated, that is used by authority sites which will bring you lots of traffic and publicity. So it's a good idea to learn as much as you can about content syndication so you can utilize it in article marketing efforts.
A few years ago the situation with FaceBook advertising has just taken off like a rocket. We are sure you can find FaceBook user groups in your market, and if there is not one you can make one. All new sets of eyes will see your articles and content, but you have to make sure you really nail it with your writing. Naturally, your name in bright lights will front and center, and that is how you work on the branding efforts.
Something else you may not have ever seen is writing a little debating article with some niche expert. Relax because it is not necessary to actually do this, and you can make it imaginary but on paper. Obviously you have to find some information for this, but after that you write your opinion on the matter. But still, this is something very rarely seen in places like article directories, and publishing this on your site will provide new and engaging reading. The more you treat article marketing as a serious and viable tool for your business, the more you'll achieve with it. Your mental attitude has a lot to do with what you achieve in many areas. You'll get a lot further with article marketing, as well as everything else, when you commit yourself fully to taking whatever action is necessary. Once you acquire the most effective article marketing tactics, you still have to make sure that you apply them consistently.
About the Author:
Lisa Angeles is an convinced blogger and writes on a range of area under discussion. Blogging on different topics is the major reason of her success. She has done a great work on topics such as MLM Leads and Network Marketing Success
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