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Samsung and Apple impacted on HTC that lead to the profit declined for the first time in two years

By Christina Zihui


By Samsung, Apple significantly impact Among the many comments of analysts, the main declined reason of HTC is Apple and Samsung brought the impact. "the high competition is From Apple and Samsung in the high-end smart phone market, resulting in HTC reduced sales expectations in fourth quarter of 2011." Nomura Securities analysts even believe that, before in the second quarter of 2012, HTC is difficult to find their competitive advantage.

While Samsung's profit contribution is not yet learned in the end, but Samsung recently released data show that its fiscal 2011 operating profit is $ 4.5 billion, exceeding analysts' expectations and revenue grew 12%. Meanwhile, Samsung said they broke a sold record, that is 300 million handsets. Among them, the smart phone sales reached up 100 million. South Korean securities companies think that half of Samsung's operating profit from mobile phone last year.

Smartphone camp is divided Chang yi said, above the HTC conditions is to be expected. except the United States has been a serious challenge from Apple's patent, Chang think that HTC models are partial high-end in Chinese mainland market. "Consumers are willing to spend to buy expensive high-end products, this is our business, and that's why the market have the four times growth in China's, this suggest that the high-end consumers like our philosophy."

In fact, not only is the HTC, but another early supporter of a Motorola mobile Android also lowered performance expectations, expecting fourth-quarter revenue is $ 3.4 billion, and its below analysts' average estimate of $ 3.88 billion. Motorola said the company's sales fell mainly due to mobile devices to increase the competitive pressure.

It is said that Motorola will be completely acquisition by Google in early 2012. Moreover, the acquisition will be a process of adaptation, "Motorola's business in the future will face a difficult period of time."




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