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Samsung said that this year will exceed Nokia to be the world's largest mobile phone maker

By Christina Zihui


With the latest occasion of HTC, Nokia and RIM products to attract consumers, Samsung places a wealth of fashion design and product line quickly to create their own supremacy. The third quarter of 2011, Samsung has become the world's largest smartphone manufacturer. Choi Gee-sung told the media in Las Vegas on the Monday, the revenue of Samsung Electronics has exceeded more than Nokia in the last quarter, the company has confidence in shipments that will exceed Nokia this year.

The news means that another failure for Nokia, Nokia has its own 10-year leader in the smartphone market lost to Apple in the second quarter of 2011. Nokia's position reached its peak in 1998 in the mobile phone industry, when the company's mobile phone sales in excess of Motorola, since then, the company has become the engine of economic growth in Finland.

The strong forecast of Samsung is keeping with the analysis consistent, including Royal Bank of Scotland, and some of the research institutions think that Samsung Electronics will exceed Nokia in 2012. However, the average analyst forecast, Nokia will still maintain its leading positioning the mobile phone marketing this year

According to the latest Reuters survey expect the Nokia mobile phone sales will be 418 million in 2011, its higher than the Samsung's sales 320 million, while the gap will further narrow between the two companies and expecting that Nokia mobile phone sales will be 388 million, while Samsung mobile phone sales will reach 359 million. Samsung Electronics said, on early December 2011, it primarily due to smartphone sales grew nearly four times, the company's mobile phone sales in 2011 will reach 300 million.

Gartner analyst Carolina Milanesi, said: "Given Nokia is still very in emerging markets, the forecast of Samsung Electronics seems to imply that Nokia will be to failure in a mature market." Analysts expected the growth of mobile phone market will slow in 2012, the Western Europe demand the weak marketing.

However, the needs of new marketing are so strong, which has always been Nokia's foothold. Milanneisai said: "I think, it cannot be able to focus on target emerging markets more effectiveiy, it is so difficult that Samsung Electronics will beat Nokia."

Choi Gee-sung said Samsung Electronics may realize the 2015 sales target in advanced, the company plans to increase investment this year. Choi Gee-sung told the media that: "According to the current growth rate, we may be completed ahead of schedule to reach the target of $ 200 billion in 2015." the display releasing of Samsung last week showed that the company's revenues are 164.7 trillion in 2011, it more than up 6.5% over the previous year.




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