When does this Google insanity end? No-one knows. Everyone is on board though attempting to grab whatever piece of return they can from Google Organic results. Hey, it's free, what else do you need? If you're a business owner who has jumped into the web waters, I'm sure that you are exasperated as hell hearing a million concepts and million techniques from 1,000,000 folks. And you also know that there's no such thing as "free advertising" in our world, at least not at the moment. So till then, you might want to continue to read.
"The secret to SEO" This is a boring title essentially due to the fact that it sounds a bit like a universal become wealthy theme that we, Americans are liable to on a day-to-day basis. So all you business owners and work from homers must pay attention to me. There's No SECRET TO SEO. It's very basic and I am certain you have read this in plenty of places; it's content. But many sources fail to say that it must be topical content. I tell each of my clients the same and it has 3 major clauses;
1- Original New Content
2- Recognition of your internet site
3- Upkeep
4- Existence
Original and Fresh Content is not as straightforward as it sounds. We are talking about unique information which will move folk to your internet site and avoid some black and white animals like the Panda and Penguin algorithms. See, the problem with many companies showing up on top page today is that their pages are optimised for Google with a mix of foolishness sentences and keywords. So , my approach is, why not build an internet site that actually is optimised for humans? When you do this, you are mechanically looking after the optimisation for Google. Come on folk, we all know that Google has game and they're accelerating their technology every day finding ways to eliminate this "optimization" deal. Google is always on the side of the users and never the advertisers keep that in mind.
Guess what, once you have original and new content, folks are going to want to visit your site and link to your internet site. Hey, we just took care of Acclaim also. I'm not saying you do not have to work on the link exchange thing but I guarantee that it'll be nominal. Also you would like to keep clear of link farms, link exchange offers and paying for links. So I hear that question, how else am I going to bring links to my site? The answer's content. Write articles, submit it to article sites. Prepare a PR, submit it to Prweb.com. Trust me; all of these will bring links to your website. All you've got to do is, mention your website at the end of these articles and make sure you link to your internet site with your advertised link text.
Now you are thinking, "That's it; I have the content and the links, I'm the king of Google". That'd be wrong. Always recall that while you are doing content and acclaim, there are a million competitors doing that and more. So you wish to Maintain your content. You want to update it each week so every time Google spiders come to go to visit your internet site, they find new useful info. Keep up with everyday life and updated reports. As an example, if you sell farming supplies and the price of grain goes up, you need to author an article and put it in your internet site. Also publish those articles on other articles sites. You can find these sites simply with a "article submit" search on Google.
And the last but not least would be Existence. I don't want to get all philosophical on you but you have to have some form of existence on the web. Try to go searching for your company name on Google and see how many results you get; that is your existence. You could also name this one "Brand Recognition". You want to increase that so when somebody searches for farming supplies, they must see your name. That can be done simply by writing articles and Press Releases on a once-per-week basis. The more that you write, the more circulation you'll get. If you have a great piece of article or information, acquire a listing of media outlets like local and state papers, and fax it to them. They just might bite pick it up. Always remember to include your site at the end as a source and you might have yourself 1,000,000 dollar making, traffic getting internet site, Google top ranking website!
"The secret to SEO" This is a boring title essentially due to the fact that it sounds a bit like a universal become wealthy theme that we, Americans are liable to on a day-to-day basis. So all you business owners and work from homers must pay attention to me. There's No SECRET TO SEO. It's very basic and I am certain you have read this in plenty of places; it's content. But many sources fail to say that it must be topical content. I tell each of my clients the same and it has 3 major clauses;
1- Original New Content
2- Recognition of your internet site
3- Upkeep
4- Existence
Original and Fresh Content is not as straightforward as it sounds. We are talking about unique information which will move folk to your internet site and avoid some black and white animals like the Panda and Penguin algorithms. See, the problem with many companies showing up on top page today is that their pages are optimised for Google with a mix of foolishness sentences and keywords. So , my approach is, why not build an internet site that actually is optimised for humans? When you do this, you are mechanically looking after the optimisation for Google. Come on folk, we all know that Google has game and they're accelerating their technology every day finding ways to eliminate this "optimization" deal. Google is always on the side of the users and never the advertisers keep that in mind.
Guess what, once you have original and new content, folks are going to want to visit your site and link to your internet site. Hey, we just took care of Acclaim also. I'm not saying you do not have to work on the link exchange thing but I guarantee that it'll be nominal. Also you would like to keep clear of link farms, link exchange offers and paying for links. So I hear that question, how else am I going to bring links to my site? The answer's content. Write articles, submit it to article sites. Prepare a PR, submit it to Prweb.com. Trust me; all of these will bring links to your website. All you've got to do is, mention your website at the end of these articles and make sure you link to your internet site with your advertised link text.
Now you are thinking, "That's it; I have the content and the links, I'm the king of Google". That'd be wrong. Always recall that while you are doing content and acclaim, there are a million competitors doing that and more. So you wish to Maintain your content. You want to update it each week so every time Google spiders come to go to visit your internet site, they find new useful info. Keep up with everyday life and updated reports. As an example, if you sell farming supplies and the price of grain goes up, you need to author an article and put it in your internet site. Also publish those articles on other articles sites. You can find these sites simply with a "article submit" search on Google.
And the last but not least would be Existence. I don't want to get all philosophical on you but you have to have some form of existence on the web. Try to go searching for your company name on Google and see how many results you get; that is your existence. You could also name this one "Brand Recognition". You want to increase that so when somebody searches for farming supplies, they must see your name. That can be done simply by writing articles and Press Releases on a once-per-week basis. The more that you write, the more circulation you'll get. If you have a great piece of article or information, acquire a listing of media outlets like local and state papers, and fax it to them. They just might bite pick it up. Always remember to include your site at the end as a source and you might have yourself 1,000,000 dollar making, traffic getting internet site, Google top ranking website!
About the Author:
DCS Birmingham local marketing agency based in the West Midlands. We provide SEO, Pay per click, and site design in Birmingham.
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