Web designers take into consideration several factors before formulating a truly valuable web design. These factors may differ from time to time. One particular factor that may be overlooked by majority of online visual artists is color. In designing a website, the aspect of visual aesthetics must never be ignored. The function of color is to augment the texture and the look of a web site so that its overall appeal holds more value. Much like words, colours hold the ability to evoke emotions and feelings that can influence how Internet users react to a certain web site.
Studies have shown that colors can have a significant effect on the subconscious of human beings. Therefore, website designers are highly encouraged to conceive color selections that not only stimulate the appeal of a site, but also emotionally touch the core of most audiences. But how should web designers come up with appropriate color picks? Their choices can be determined using the following guidelines:
Target market. Color selections need to be anchored on the profile of audiences. Age, for one, gives web designers an idea on how to play with colors. An audience group of young kids and teenagers usually deserves playful colors like red and yellow. Conservative colors like brown and grey are more ideal for mature audiences.
Branding. Some designers anchor their colour selections based on the brand of the company. If a brand's logo features red and white, chances are, the web designer will use colors that blend with or are close to these logo shades. Some designers, on the other hand, choose colours that evoke what the brand is known for. A wine company's website can therefore be colored with purple because it relays the visuals of vineyards and grape wine.
The approach to site design should never be boring. If there is a need to revamp your site's visuals, seek the help of expert designers in Singapore.
Studies have shown that colors can have a significant effect on the subconscious of human beings. Therefore, website designers are highly encouraged to conceive color selections that not only stimulate the appeal of a site, but also emotionally touch the core of most audiences. But how should web designers come up with appropriate color picks? Their choices can be determined using the following guidelines:
Target market. Color selections need to be anchored on the profile of audiences. Age, for one, gives web designers an idea on how to play with colors. An audience group of young kids and teenagers usually deserves playful colors like red and yellow. Conservative colors like brown and grey are more ideal for mature audiences.
Branding. Some designers anchor their colour selections based on the brand of the company. If a brand's logo features red and white, chances are, the web designer will use colors that blend with or are close to these logo shades. Some designers, on the other hand, choose colours that evoke what the brand is known for. A wine company's website can therefore be colored with purple because it relays the visuals of vineyards and grape wine.
The approach to site design should never be boring. If there is a need to revamp your site's visuals, seek the help of expert designers in Singapore.
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