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Improving What You Know About Marketing

By Dulcie Mullin


You can easily become overwhelmed with information while trying to wrap your head around marketing and advertising.

True, 2012 is about half over and mobile marketing has been all the rage for this year but it is not yet too late to be a part of the market. The statistics about mobile marketing and advertising are proving that this is not just a fad. Every day mobile phones do more and more which isn't going to be changing any time soon. If you are hesitant about finding your way through mobile marketing, it is time for you to face that fear. The number of mobile users is only growing and this is something that will give your competition an edge on you.

So make sure that you are always building your opt-in list so that you can benefit from the rewards that you have heard so much about when it comes to list marketing. If you're like almost all online marketers and even larger businesses, you have your optin box prominently located for all to see - and ignore. These are a few tests that you can perform today after you take the time to set them up properly. Sell your subscription and sell your optin giveaway; the freebie. If you're not sure what that means, create presell copy for it or even a short sales letter for both of them. Set them up as a single piece of copy and watch what happens. Then, skip the boring old opt-in box that everybody wants to see and put up a good little ad that is going to make people want to know more about the things that you've got to offer. I know for a fact that you have not seen that approach very much.

If you care at all about SEO or search marketing, you are going to need to care quite a lot about harnessing the power of social signals within your marketing. You can leverage on a seo link building software to do this if you have money to spare. This is a direct result of Google and their desire to bring social media into search. But it doesn't matter so much why it matters just as long as you do it. If you want to earn a first page ranking on Google, you need to do this. Make sure you learn the details as well as which approaches are best for you to use.

In the fall of 2012, you should expect to have to pay for listings for your products and for your product reviews, etc. As of this article's writing, this is what Google has decided the state of affairs should be. But as you know, this may or may not come about because it's in the future. Google tends to be really great about things when they make announcements like this. At the same time, this isn't the best situation for small businesses. The larger corporations have bigger budgets and they have an easier time taking on new expenses.

At least you have a few months to prepare for it and make adjustments in your marketing. As always, it's a good idea to make sure that your marketing is as diverse as possible so that you are not dependent upon Google.

If you have a regular job, then you will need to become very efficient with marketing. Then this pulls into the picture the need for effective use of time. With that in mind, set aside time each week for learning more about marketing. And don't forget about learning from ezines because they're an excellent source.




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