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Precisely What is Search Engine Optimisation?

By John Wright


"What is SEO?" you might ask. Simply put, Search Engine Optimization (S.E.O), is a complicated, ever changing process, engineered to get your web pages to land Top 10 in Google (the 1st page) whenever somebody uses Google to search for what you do. And don't forget that is 90+% of Australian online searches.

The sole consistent thing about the way search websites choose whether your net pages land on their first page is that what works very well today probably won't work so well tomorrow.

That is the reason why you want experienced search promoting execs who keep their fingers on the pulse of the major search engines. If Google hiccups, we know about it. If Yahoo! Gets dour, we'll coax those rankings back to the first page.

Working with search websites is a long term, high maintenance relationship and we're dedicated to managing that relationship so you do not have to, and at an investment you can feel good about.

A rather more efficient method of promotion

In answering the query,"What is Search Site Optimisation?" we answer SEO is only the newest form of advertising. The difference is that S.E.O is much less expensive, more cost effective and lots more efficient.

Why? Because in advertising, whether it's newspapers, TV, radio or phonebooks "you're paying to have your message sent to thousands, or maybe many thousands, of customers.

The reality is you just need to get to the folks who require your products or services right now. Today. For instance, in my area, there are around 160 folk who want carpet laying every day. But if you advertise in the paper you will be paying them to take your message to over 500,000 people. It's a awfully wasteful way to advertise.

Even a reasonable 10 cm x 3 column is going to cost $800-$1200 each Saturday. That's anywhere between $3000 and $4800 each month of your life. But you can optimize your site for slightly less than $500 every month.

Here's why SEO is the best form of advertising

- Because 90+% of Australians use Google when they look for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to target your promotion only at the people who need your services.

It makes much more sense to spend $400 and reach more people than if you spend $2500.




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