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Keyword Selection Is The Primary Step In SEO

By Reed Slidell


Keyword selection is the primary step in any search engine optimization (SEO) effort. You need to get it right so the entire strategy would work. If you get it wrong, then all else would be worthless. In this article, we will talk about the process of choosing keywords, how you effectively place them in your site, as well as the tools available for them.

First, you should understand that keywords may pertain to a single word or a set of words (phrase) which you repeatedly use in a web page or website in order to optimize it. The process of SEO simply refers to making the site more visible to the search engine spiders as well as the online public. Once a site is more visible, it enjoys better traffic and profit.

When selecting keywords, one of the best things to do is brainstorm. Meet with the rest of the marketing team and ask them of their ideas. If you are running a home business, talk with the family and get them involved in the process. Make sure that you have a pen and paper ready during the entire time to write everything down. Remember that there's no bad or ridiculous idea when it comes to this stage of choosing keywords. You'll be surprised at how the seemingly insignificant can make a huge difference in the advancement of your venture.

Once you're done with brainstorming and you've already trimmed down your choices to two or three keywords, you can further decide which would work best by using some keyword selection tools with the help of an SEO expert. These tools are readily available online so you won't have a hard time finding them. Some tools are free while some are for a small fee. If you're a first-timer, it won't hurt to go for the former as they will provide you with the basic information you need anyway. It can tell you other related terms as well as their popularity and competition. These details will help tell which terms can truly maximize your chance for success.

Ideally, you should go for a keyword that has high monthly searches and low competition. "Searches" refers to the number of times that people look for a keyword on a specific period (say, monthly), while "competition" refers to the number of other website owners using the same keyword. Naturally, the higher the searches, the better; but, you need to ensure that you don't have a lot of competition. Success becomes harder if there's a whole bunch of others aiming for the same goal through the same means.

The placement of the keywords also has a significant role in the success of your website. If they are on the right spots, crawlers and readers will easily find them. Ideally, your keywords must be in the title tags, the headlines, and throughout the content-first, middle, and last paragraphs.

Perhaps keyword selection and placement are a little more challenging than most people take them to be. However, it's supposed to be like that if they are expected to affect your success at all. As long as you go through the procedure prudently, favorable results in SEO should come in no time. As they say, what you sow, you shall reap.




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