Your landing page is the most crucial part of your business and its website. It's usually the first page that your traffic is going to see as it comes walking in to your site. It is where you set up what you would like to have happen. So what exactly is a lead capture page?
You can make your landing page into anything you would like it to be. This could be a page where you get people's addresses before you permit them to see your web site's content. You can make it the main page of your blog. You could use it for a money page. It is the page that you send targeted traffic to as an introduction to whatever your work is about. There is certainly lots of freedom here. Of course, that suggests that it's also possible to make a great deal of mistakes. Below are some of the biggest mistakes you can make and exactly how you can stop them.
1. Making a mess of your headline. You would like your title (or your headline) to truly get hold of your traffic's interest. It can be hard to create headlines or titles. If you are able to afford the cost, you must employ a professional copywriter to do the job for you. In addition to ensuring that your title/headline is straightforward, you need to ensure that it's descriptive and entertaining as well. If people do not like your headline there is absolutely no way that they are going to move on to the remainder of your content. They are going to click away from the webpage. So give your very best to get it right.
2. Lots of people now are building squeeze pages that appear and work much like every other webpage on their web sites. It's okay to do this when your website is a personal blog simply because that's typically the first page of your blog anyway. As a business, though, it helps to use a totally different structure and design to help catch people's curiosity.
3. You should not try to do a lot on your squeeze page. A landing page needs to have just one goal. What that purpose is, is solely your choice. When you're building a list, make your landing page's entire function about acquiring people's information. If you would like to sell something, make it pretty much selling that certain product. If you ask your traffic to do a lot, they're going to simply become confused. The conversion ratio falls because your readers aren't going to know what they need to do first. They'll be so much more likely to click away when this occurs.
4. You should never forget about the basic aesthetics of good design. We don't know why, but most people tend to believe that before a lead capture page can be successful it must be as loud and flashy as possible. Never yield to the crowd on this, however much pressure you get. If you do not know about the fundamentals of design, employ a professional to help you get the job accomplished.
Do not ever stop working. Never let yourself be lazy in terms of your lead capture page. Always be working to perfect it!
You can make your landing page into anything you would like it to be. This could be a page where you get people's addresses before you permit them to see your web site's content. You can make it the main page of your blog. You could use it for a money page. It is the page that you send targeted traffic to as an introduction to whatever your work is about. There is certainly lots of freedom here. Of course, that suggests that it's also possible to make a great deal of mistakes. Below are some of the biggest mistakes you can make and exactly how you can stop them.
1. Making a mess of your headline. You would like your title (or your headline) to truly get hold of your traffic's interest. It can be hard to create headlines or titles. If you are able to afford the cost, you must employ a professional copywriter to do the job for you. In addition to ensuring that your title/headline is straightforward, you need to ensure that it's descriptive and entertaining as well. If people do not like your headline there is absolutely no way that they are going to move on to the remainder of your content. They are going to click away from the webpage. So give your very best to get it right.
2. Lots of people now are building squeeze pages that appear and work much like every other webpage on their web sites. It's okay to do this when your website is a personal blog simply because that's typically the first page of your blog anyway. As a business, though, it helps to use a totally different structure and design to help catch people's curiosity.
3. You should not try to do a lot on your squeeze page. A landing page needs to have just one goal. What that purpose is, is solely your choice. When you're building a list, make your landing page's entire function about acquiring people's information. If you would like to sell something, make it pretty much selling that certain product. If you ask your traffic to do a lot, they're going to simply become confused. The conversion ratio falls because your readers aren't going to know what they need to do first. They'll be so much more likely to click away when this occurs.
4. You should never forget about the basic aesthetics of good design. We don't know why, but most people tend to believe that before a lead capture page can be successful it must be as loud and flashy as possible. Never yield to the crowd on this, however much pressure you get. If you do not know about the fundamentals of design, employ a professional to help you get the job accomplished.
Do not ever stop working. Never let yourself be lazy in terms of your lead capture page. Always be working to perfect it!
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