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How The Updated Google Panda Affects Online Business

By Lori West

Google Search main man Amit Singhal in one interview said that Google renders up to 500 algorithm alterations in a year. This is not unexpected knowing that Google wants the best search experience for its visitors. Just lately, Google released 40 modifications to the search experience. Most of these modifications focused on enhancing the user interface. For instance, soon there will be bigger images for the thumbnails, local prediction for trending searches, among others. As far as the search ranking positions in Google is concerned, the recent alterations included an update to the Google Algorithm, Panda.

Should Website Owners Be Cautious Of The New Panda?

Most website owners have reacted vigilantly towards what they feel as major alterations on the search algorithm. Google says that the Panda update will make the Panda approach more accurate and more sensitive to recent alterations on the web.

The main word to note is recent. When it was released last year, Google Panda saw numerous websites which did not create fresh content plunge down the rankings. It is remarkable that Google named the algorithm Panda because essentially, pandas eat fresh bamboo. Google assigns favour to web sites with fresh and updated content that is why web sites depending on article farm sites which may offer free articles but which are not well-timed, interesting or hot suffered a plummet in ranking when the Panda kicked in.

How To Be Algorithm-Resistant? Align Your Website With Google

The key to surviving any algorithm upgrade is to be allies with Google. To be buddies with Google, your site simply must offer what Google wants. And Google wants just one thing and that is content. Website owners that regularly update their website with quality and highly informative content which Google end users can use will remain high in the ranking even when Google modifications algorithms again.

What does a appropriate content appear like before Google's eyes? One reference to use is Google Trends, which supplies data on searches and topics which are trending over the worldwide web given a specific time period. Keep in mind, sites that give high quality content that are appropriate and timely will obtain Google's vote as being the authority site.

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