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Strengths Of Text Marketing Online

By Sharlene Fleming


It is a method of increasing product sales and exposure of your brand. Text marketing online is suitable for both local and national retailers who would like to promote their products and services. In the process, they can provide special offers and augment loyalty of customers. For instance, a retailer can send a short message with a coupon code to their opted in subscribers. This will result in customers coming into the stores to redeem the coupons in their text messages.

Lawyers, agents, realtors, doctors, dentists and other consultancy services operate on the basis of an appointment. Humans are susceptible to errors, vis-a-vis, clients can end up missing or delaying their meeting. These are unwanted tendencies because they result in diversion from an ongoing program, especially medical treatment and loss of revenue to the worker. Short messaging can help prevent these happenings by serving as a reminder.

SMS marketing can also be a new revenue stream. This is made possible by offering P. S. M. S. (premium short message service) to offer paid products and services (ringtones, wallpapers and specialized information). PSMS works as follows. Customers subscribes to your offered PSMS service. When they receive the service, they are charged a fee by their cell phone network provider. Payment, an agreed portion of the charged fees, is then collected from the network provider.

Professional services such as doctor and dental services work on the basis of appointments. Due to hectic schedules, spaced out appointments and other reasons, clients may end up forgetting they are due for an appointment. This missing of appointments creates inconveniences such as deviating from a treatment program and loss of revenue to the worker. Text SMS messaging can serve as a reminder more cheaply than making phone calls with the same result.

For a business, it is an effective tool for mass media. Statistical studies show that, eighty percent of those who are in possession of a cell phone always have their cellphone on their person at all times. This makes it highly likely that the information within your short message will reach the targeted masses. In addition, it is cheap to send an SMS making it very convenient for information dissemination.

Text messaging has wide and varied uses. You can use it to make people aware of new products and services, new store and branch openings. Alternatively, you can use it to offer one-day specials and announce special events. For subscribers, treated them like an exclusive group which is the only one receiving attractive news like that of special offers. This helps with the loyalty of customers and purchases.

Flexibility is a characteristic strength of text marketing online. For example, you can use it for random uses kicking off your marketing campaign. A person can clear their stock or direct potential customers to your business when things are moving slow with limited time offers. You also control the extent to which messages are sent. Just a few customers or thousands or even your entire list, it is all up to you.

The marketing method of text marketing online is very reliable. It is not susceptible to barriers unlike e-mails which suffer from spam or other e-mail filters. There is direct connectivity to intended recipients, a broad spectrum owing to the popularity of mobile phones, high open rate, high conversion rate and instant deliverability.




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