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Some Cool Marketing Ideas for Small Business Ventures

By Mike Jerome


The 21st century and the world recession have actually put the kitty among the pigeons where small business is concerned , but there are many easy no-cost and cheap solutions for small businesses to maintain and even increase share of the market. As small shops find they can't vie with giant conglomerates they inevitably fail, unless they can offer more to their clients. This is performed by smart promoting and offering price and a better experience to the purchaser.

Hence what's the solution to this troubling problem will our only choice be to buy like drones in these giant warehouses?

If you're the owner of a bricks and mortar expert store like a camera shop or a tool store likelihood is that you are battling to generate revenue by cutting margins and overheads significantly. This country has to get back to offering worth in the form of wonderful post-sale and pre-sale shopper service, offer experience and employ folks who know what they are doing, not someone who has neither initiative, personality nor expertise.

Look at what the major chains don't offer and you'll see that shopper service is a thing of the past, their stores all look the same and if they haven't got what you need, you are sunk. Local businesses are what make a community and people who have chosen to start their own businesses have a passion for what they do and they like to help when was the last time that occurred in your local Wallymart?

Google is doing everything to inspire small local businesses to get an internet site. If you have a highly specialized business your website can instantly become number one when a person searches for Your City and your consultant service. Just this simple lower cost marketing solution can bring in lots of new shoppers. For a small charge you can be listed in local directories, your local Chamber of Commerce and on Angie's list, which may mount up to more visibility and less cost than any expensive mag or weekly paper ad, and do not forget mobile web access.

Beginning and maintaining a website is not tough or pricey, these days an attractive Wordpress site can be built in less than two hours all that it costs is monthly hosting and a domain name charge. On a local strip I latterly asked 11 small business owners if they'd a website and only 1 expounded yes. If you want to launch your own business the market is wide open to help these people out and make yourself a great living, I just wish That I had the time.

All a small local business desires is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact data, some great photos and perhaps a history of the business and that is it! Add an opt in box and a once a month newsletter can go out, chits can be sent and sales announced, and with the addition of some affiliate advertizing the site can essentially make the business owner some money even after covering the minor costs involved.

Online businesses have a much harder time getting themselves to the top of the search site listings. They have harder competition and have to address back linking, article writing and SEO and many other marketing methods they must employ to achieve success. A small local business blog built on WordPress can also operate as a means for purchasers to ask questions about services and products as well , cutting down on in-going calls that usually come when trying to deal with other customers. It is all about attraction promoting and getting business back to the way that they should be unique, useful and well informed businesses with excellent client service that provide an delightful shopping experience for all who walk through the door.




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