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Don't Believe These Online Advertising Myths if You Hope to Make it In Your Business

By Philip Orr


There are so many untruths and ridiculous urban legends in the world of IM, or internet marketing. If you're new to online marketing, then just hang in there long enough to know what is truth, and then your path to earning well will be a bit smoother. You should be aware of the following 3 internet marketing myths so you will be armed just a little more in your business.

Our first major myth implies traffic will appear on it's own once you have a large and great looking website built. However, any sensible Internet marketer will know that this is far from the truth. Before you ever finish that website you're working on, hopefully you already have some kind of plan or idea in mind about generating traffic to it. If the world doesn't know that your site exists then there's no way you'll be seeing sales from it. Building your site is just half the battle one, you will have to list it in the search engines and also focus on ranking it higher so that your target audience is able to view it.

There are perhaps close to a thousand secondary and less traffikked search engines on the web, yet people are told they need to register and get indexed in them. All of the other search engines, beside the big three, are of various sizes and even purposes regarding target market. But you have to remember that the majority of the traffic comes from Google. You're in business, so you need to view your activities in terms of your potential ROI, then in that case it's just not worth it to fool with the smaller engines. Even if you do manage to get registered with them and rank, there may not be significant traffic volume in these search engines when the majority of the people depend on Google, Bing, and Yahoo!. From a cost-effectiveness point of view, you may realize better returns on your time spent by doing search marketing at Google, Yahoo, and Bing. For very many, the big three provides all the traffic needed, which will not only be targeted but will also be convert well.

Finally, it is wrong to believe that you don't have to continue using SEO once you get high rankings from the search engines. The truth is that you must continue using SEO because there are other sites that want to get your high ranking spot. So if you really want to search engine traffic to be advantageous for you, you must always continue to work at it. This shouldn't take a lot of work when you obtain the high rank. The only things that you have to do is keep writing relevant website material and create solid backlinks to your website. A good way to keep track of your rankings with the search engines is to utilize automated software. If you don't want to invest in one, you can do it manually too.

To summarize, there are plenty of misconceptions that people believe when it comes to internet marketing, and that's because they've never taken the time to see if they're right or not. All in all, these and other common misconceptions must be avoided if you ever hope to see success with internet marketing.




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