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SEO Checklist for Web Site Design

By Julie Botts


Website Name - Your web site name should be brandable (example: Google, Amazon, Yahoo!, etc.), easy to say, and even simpler to remember. Do not fret too much about stuffing keywords into your domain name. Keywords in website names no longer have the punch they used to.

www or not www - The decision is down to you, http://www.KomailNoori.com/or http://mysite.com /, pick one and stick with it. I suggest using the www as the basic Joe Schmoe Server has a tendency to type in www, anyhow.

Simple Design - Don't re-invent the wheel. If your design is complex, chances are it'll impede your visitors ' ability to navigate and view the site plus it'll slow down development. The easier the better. You can even utilise Google Places now Google Plus Local.

Don't create directories further than three levels down from the root index - The closer pages are to the default page in the directory structure the better. Keep things arranged but don't overorganize. If you have one file or sub-directory in a directory there should be an Exceedingly valid reason.

File/Index Names Using Keywords - Your filenames and catalog names should contain keywords. If your page is about Idaho potatoes then the filename should be idaho-potatoes.

Static URLs - Static URLs are URLs that are not dynamically generated. A static URL looks like http://www.EXAMPLE.com/list/file-name.htm and dynamic URLs look like http://www.EXAMPLE/index.htm?page-name=. You can make dynamic URLs spiderable by search engines but it's a lot easier to get things indexed with static URLs.

Think Little - The smaller your Webpages are, the faster they load. A single page should be less than 15K (unless positively required) and the entire page including graphics should be less than 50K (unless totally necessary). Remember, not many are on a fast Net connection; there are still folks without a 56K modem.

Hyphens - Use hyphens (-) and not underscores (_) to split words in catalog and file names. Most search engines parse a hyphen like a reader would parse a space. Using underscores makes what_would_you_do look like whatwouldyoudo to most search websites. You should definitely separate words in your URLs.

Navigation on Each Page - You should place consistent navigation on each page of your Web site. Your navigation should link to the major sections of your Web site. It would also appear sensible for each page on your Site to link back to the home page.

Site Map - You must create a site map that links to the major sections and sub-sections of your Web site. The site map should be linked to from your Web site's default page at the very least. Ideally the site map should be linked to from each page. Endorse file names for your website map are "sitemap.html" or "site-map.html."

Title - The title of the page should be used in the TITLE tag and at the top of every page. The title should be keyphrase heavy (containing a max of 7 to 10 words) and descriptive.

Description META Tag - A few people say META tags are dead but some search websites will really use them underneath a pages title on search site result pages (SERPs). Use no more than 150 characters including spaces and punctuation. Your outline should be a keyword rich, complete sentence.

Keyword META Tag - A listing of keywords that show up in the page. Utilise a space to separate keywords (not a comma). Arrange keywords how they would be searched for or as near to a complete sentence as possible. This tag is to all intents and purposes dead but by creating it when you create the page it lets you come back eons later and realize what keywords you were especially targetting. If the keyword does not appear at least twice in the page then it shouldn't go in the Keyword META Tag. Additionally , try to restrict the number of total keywords to under 20.

Androids META Tag - Some search website crawlers live by the Bots META Tag. This gives you some control of what appears in a search website and what does not. This isn't an essential aspect of search engine optimisation nonetheless it doesn't hurt to add it in.

Heading Tags - Heading tags should be used when feasible and may be structured appropriately (H1, H2, H3, H4, H5, H6). You shouldn't start a page with an H2 tag. If H1 by default is too big then use CSS to style it efficiently. Remember that most search websites like to see a heading tag then text or graphics; not H1 followed right away by H2.

TITLE Attribute . - Use the A HREF TITLE attribute. The TITLE attribute improves utility/accessibility. Be certain to include keywords as you see fit but don't forget it should tell your visitors where they are going to go when they push the link.

ALT Tags - Every image should have an ALT tag. Employ a keyword rich description of what the image is. If the image contains text use the text in the image. This is also a practicality/accessibility tool.

More text than HTML - A page should have more text content than markup language. Anchor Text - Anchor text is the text used to link to a page. Using keywords in anchor text is an excellent idea and will improve a page's performance in SERPs.

Use Text Links, Not Images - If you are going to link to something use text. Text in pictures can not be read by search sites. The only time this rule does not apply is when you are linking to something with a widely known logo. Even then it's still better to employ a text link. If you've got to use an image as a link then make sure you give it a good ALT tag.

Gobs of Content - The more content, the better. Having pages on pages of original, applicable content is the best sort of SEO.

Add New Content Often - If you can add a fresh page of content each day then your website will stay fresh and give search website crawlers a justification to keep coming back day in and day out.

Word Density - This is a touchy subject among Web developers and search engine optimizers. Some say 5% is a bit more than enough. Chris Short claims that your main keywords should not have a density of more than 30% and may be higher than the densities of other words and phrases.

Build It, Put It Online - Your site should be built and in "update mode" once it's loaded up to your Web server. Don't add a page at a time to your Website server when you're first building your Web site. Build your Internet site first then upload it. Add new content as required.

Utilise a robots.txt File - Each good crawler looks for a robots.txt file in your root list. I would highly recommend creating a valid robots.txt just to placate these search engines and at the least eliminate 404 inaccuracies from building up in your log files.

Endorsement - Each page on your Web site should stick to W3C standards as closely as practicable. Some say page ratification can help your ranking in SERPs (the jury is still out on that one). standards compliant Web pages do help with cross browser compatibility.

Link Acceptance - Once your Internet site has been well established, it is time to build your link acclaim. The more relevant in-coming links an Internet site has, the more satisfactory its rankings will be.

Research Traffic - Read your log files often. Make sure you're not getting traffic you do not need and getting traffic you do desire. Keeping a pulse on your traffic allows you to better optimise your pages.

NO TRICKS - If it does not seem ethical, then it's not a smart idea. If it doesn't help your visitors, then don't do it.

NO FRAMES - Don't use frames, ever.

NO BROKEN LINKS - Linking to pages that do not exist is an especially bad thing. Search websites and folks alike hate that.



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