Has someone told you that you need to start doing SEO for your website? Has a fast talking SEO guy promised you the moon and told you that search engine optimization is an investment that will pay you back with boatloads of customers? While it might sound tempting and almost too good to be true, you want to be sure that you're making the right decision. You could use the added business but is it work investing a good portion of your advertising budget in his services?
You might hear that nothing is guaranteed when it comes to SEO and that the various search engines change all the time. This isn't a lie. The algorithms that they use to rank websites for search terms often changes multiple times a day. This can sometimes make you as addicted to checking search results like a gambler checking race track form only worse. You feel like a king when your site climbs to the top of the heap and then you feel like pulling your hair out and firing that no good SEO guy of yours when your site suddenly disappears into nowhere an hour later. Then the next day your site is back only ranking higher and you're not sure if you can handle this kind of stress! Can this SEO stuff really work and will your business benefit? That's the ultimate question.
Only you can answer this question and it's a pretty easy question to answer once you take a look at the numbers. A top spot for a search engine query can get you 70 to 80 percent of the traffic from people searching for a particular keyword. In general, you might hope to get a 25 to 30 percent conversion rate which might be people calling you on the phone or visiting your business. How much is one customer worth to you over a lifetime? If you do the math and take a look at how many customers you might be able to bring into your business over a month and then subtract the cost of SEO services then you have your answer.
It really is very simple math. You might get caught up in a sales speach about the benefits of SEO and how cool it would be to have your website on the first page of a search engine and how your competitors are paying big money in pay per click advertising but in the end it all comes down to simple math. Calculate how much you stand to make from SEO services and then subtract the cost of the services.
SEO really isn't a whole lot different than traditional forms of advertising. For some, it might be a temporary loss leader to grow your client base. For others, it really can improve income and the bottom line immediately. There are many other things that you can do to make search engine optimization worthwhile such as changing your website to improve conversions, capturing leads in the form of mailing lists and social media and targeting customers from related markets. What can you do to build loyalty and be perceived as the best at what you do? SEO is only a piece of the puzzle and it's up to you to convert that internet traffic, who are your potential customers, into loyal, paying customers.
Not that long ago, the phone book and newspapers where the only way to go when you wanted to do some advertising. You know how expensive that can be! These days people are turning to the internet to look for everything from lawyers to pizza. You're simply using the internet as your advertising medium and SEO is one way to get your name and your business in front of those customers who are looking for what you provide. SEO is a way of making your website appear to be more authoritative when it comes to your product or service in the eyes of the search engines. Well, your SEO guy will be doing that for you, of course.
If you've done the math and you can see the benefit of search engine optimization, start looking for someone you can work with. Find someone that you can trust who is willing to put their name and reputation on the line. Find someone that truly wants to help you and your business and who is interested in learning about your business and building a life long relationship with you. Trust your gut and go with the SEO services provider that is easy to work with and who appears to know his or her stuff.
You might hear that nothing is guaranteed when it comes to SEO and that the various search engines change all the time. This isn't a lie. The algorithms that they use to rank websites for search terms often changes multiple times a day. This can sometimes make you as addicted to checking search results like a gambler checking race track form only worse. You feel like a king when your site climbs to the top of the heap and then you feel like pulling your hair out and firing that no good SEO guy of yours when your site suddenly disappears into nowhere an hour later. Then the next day your site is back only ranking higher and you're not sure if you can handle this kind of stress! Can this SEO stuff really work and will your business benefit? That's the ultimate question.
Only you can answer this question and it's a pretty easy question to answer once you take a look at the numbers. A top spot for a search engine query can get you 70 to 80 percent of the traffic from people searching for a particular keyword. In general, you might hope to get a 25 to 30 percent conversion rate which might be people calling you on the phone or visiting your business. How much is one customer worth to you over a lifetime? If you do the math and take a look at how many customers you might be able to bring into your business over a month and then subtract the cost of SEO services then you have your answer.
It really is very simple math. You might get caught up in a sales speach about the benefits of SEO and how cool it would be to have your website on the first page of a search engine and how your competitors are paying big money in pay per click advertising but in the end it all comes down to simple math. Calculate how much you stand to make from SEO services and then subtract the cost of the services.
SEO really isn't a whole lot different than traditional forms of advertising. For some, it might be a temporary loss leader to grow your client base. For others, it really can improve income and the bottom line immediately. There are many other things that you can do to make search engine optimization worthwhile such as changing your website to improve conversions, capturing leads in the form of mailing lists and social media and targeting customers from related markets. What can you do to build loyalty and be perceived as the best at what you do? SEO is only a piece of the puzzle and it's up to you to convert that internet traffic, who are your potential customers, into loyal, paying customers.
Not that long ago, the phone book and newspapers where the only way to go when you wanted to do some advertising. You know how expensive that can be! These days people are turning to the internet to look for everything from lawyers to pizza. You're simply using the internet as your advertising medium and SEO is one way to get your name and your business in front of those customers who are looking for what you provide. SEO is a way of making your website appear to be more authoritative when it comes to your product or service in the eyes of the search engines. Well, your SEO guy will be doing that for you, of course.
If you've done the math and you can see the benefit of search engine optimization, start looking for someone you can work with. Find someone that you can trust who is willing to put their name and reputation on the line. Find someone that truly wants to help you and your business and who is interested in learning about your business and building a life long relationship with you. Trust your gut and go with the SEO services provider that is easy to work with and who appears to know his or her stuff.
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