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Using Social Signals and The New SEO

By Sabina Gelo


If you strive to have a successful online business that uses search marketing, then you should be aware of social signals.

Find out as much as possible about Open Graph so that you can use it to your advantage for exposure. This is nothing new, but it came along at the right time and can be used for this purpose. What you'll need to do is learn how to apply the mark-up, similar to HTML which is a mark-up language, to your web pages. You'll be able to assign Meta data descriptions for your URL, images, and web pages and more, actually. Then you can utilize widgets for different social media. This will be a webpage that is social signal friendlier. You want to have so much set in place that you can always use them to your advantage.

Most business bloggers with a clue have all the applicable social widgets on their sites. You can also bring to the attention of your visitors certain activity feeds and recommended posts on your site. When you install analytics on your site, did you get one that lets you know about social media traffic? You will need this in order to track traffic that comes to and from social resources. If social media widgets are missing from your blog, then you must add them ASAP! Affiloblueprint 3 will show you how to do it in a step by step fashion. When bloggers say that they have lots of traffic it is usually after they installed social media widgets on their websites.

There is a new method of optimization and it is all about social media members. This is new because the context is considered new and has social signals, but it really isn't. For years, smart marketers have been saying you have to address your readers. Creating content that your readers like is another form of engaging them. Take this kind of interest in the people that you meet up with on the different social media sites. Find a different method for engaging your clients. Build relationships with people who have bought products from you because they already trust your judgement. It does not take that much effort to get a repeat customer to by again and they can help to get new customers for you.

Don't ever forget that you are allowed to use SEO techniques on your Facebook page; in fact, doing that can really help you with other areas of your search marketing. Posting spammy feeling content isn't a good idea and, in fact, you should work hard to avoid it. It shouldn't surprise you that Facebook people are hip to this, since they're in the Google SERPS. Along these same lines, it is a good idea to track and to measure the search results you get for your social content and pages. Twitter and Google's relationship certainly seems to have waned. It's been months since real time Twitter results have been a part of the SERPs. That doesn't mean that you can't still include Facebook in the SEO you're doing. You can easily find web businesses and online marketers who have a low opinion of Facebook. Even so, you should build a Facebook presence for yourself even if you can't spend lots of time there. Really, it is about leveraging the power of your social signals, which is going to help you quite a lot in terms of generating more power for your websites.




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