In the past, entrepreneurs are limited to tedious and costly marketing strategies. But with the birth of the internet, new doors have opened for them to reach a wider audience. These new marketing strategies make it possible for these entrepreneurs to go beyond their marketing goals without having to spend hefty amounts or spending a whole lot of time for each campaign. One of these practices is email marketing.
A common internet marketing practice, email marketing is the use of email to for product/service updates, business-related affair, and for special offer alerts. It is often preferred by many entrepreneurs because of the following:
1. It's cost-efficient
Before the arrival of the internet, entrepreneurs rely greatly on these marketing strategies that although are effective are oftentimes costly. With email marketing, entrepreneurs can achieve the same results, even better, at a price that won't cost them an arm and a leg.
2. It's more personalized
Clients, when they are approached in a personal level, would make them feel more valuable. Companies who are able to do it actually increase their chances of having returning customers. And returning customers could mean more opportunities for profit growth.
3. Tapping a wider audience is possible
Doing offline marketing could be tedious especially if you're dealing with a huge number of customers and prospects situated on different parts of the globe. With email marketing, you can do this in a just a few clicks. It saves time and most importantly, saves a whole lot of your marketing budget.
4. Immediate delivery and response
Getting immediate response from clients is already a feat with traditional marketing practices. However, with email marketing, this is not a rarity. Because messages are sent out at a much faster rate, client responses are also expected to be received immediately.
5. Audience targeting and segmentation are possible
Email marketing makes it possible to send messages to clients who are more likely to purchase your product/service (targeted audience). Also, with segmentation, future email campaigns on these clients are pre-determined base on their response on previous campaigns.
A common internet marketing practice, email marketing is the use of email to for product/service updates, business-related affair, and for special offer alerts. It is often preferred by many entrepreneurs because of the following:
1. It's cost-efficient
Before the arrival of the internet, entrepreneurs rely greatly on these marketing strategies that although are effective are oftentimes costly. With email marketing, entrepreneurs can achieve the same results, even better, at a price that won't cost them an arm and a leg.
2. It's more personalized
Clients, when they are approached in a personal level, would make them feel more valuable. Companies who are able to do it actually increase their chances of having returning customers. And returning customers could mean more opportunities for profit growth.
3. Tapping a wider audience is possible
Doing offline marketing could be tedious especially if you're dealing with a huge number of customers and prospects situated on different parts of the globe. With email marketing, you can do this in a just a few clicks. It saves time and most importantly, saves a whole lot of your marketing budget.
4. Immediate delivery and response
Getting immediate response from clients is already a feat with traditional marketing practices. However, with email marketing, this is not a rarity. Because messages are sent out at a much faster rate, client responses are also expected to be received immediately.
5. Audience targeting and segmentation are possible
Email marketing makes it possible to send messages to clients who are more likely to purchase your product/service (targeted audience). Also, with segmentation, future email campaigns on these clients are pre-determined base on their response on previous campaigns.
About the Author:
Steven Porter has his own version of email marketing software. It's media autoresponder. Its installation information can be found here: media autoresponder software installation page.
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