The lead generation process can be straightforward, but the general public find the entire process isn't just work intensive and time-consuming, it can be laden with Problems.
First, not all leads are born equal. What you need in order to effectively close your leads is a very qualified lead - meaning the contact information of a person who has somehow expressed an active interest in your product, service or opportunity. The challenge is some firms keep their lead generation and sales departments separate. So somebody else could have the task of generating leads and get paid for volume. So they produce any type of lead and pass them on to you. Some could be qualified, some would possibly not be qualified.
Which is disappointing and frustrating to say the least, and if part of your revenue depends on commission from sales, you are most probably going to get annoyed too. But do not get annoyed. Better is just to make your own giant lead generation process and be done with it. Because if you are the one receiving these non qualified leads from whatever company lead generation process they have ready you are simply wasting valuable time. Because you'll make much more if you spend the majority of your resources presenting ONLY to qualified prospects.
By making your own lead generation process, you simply will not have that problem. You might still generate a few sub-standard leads but generally you will find yourself making a lot more money. Particularly if you are attempting to build a social marketing business or any business in fact because you wish to find yourself in a position of generating too many leads. More possible customers than you can handle. And from these sheer number the best of the best will rise to the top. Well, in prinicple anyway.
Proven Lead Generation Process
Name or brand profile can help the lead generation process seriously because folks like to do business with those they know, like and trust. So make sure to include a few trust elements into your system like featuring a well-known company name, guru or brand. If you're promoting a pretty new company, product or opportunity - sprinkle one or two known company logos into your selling pieces like those offered by Credit card or Visa. Add trust elements somehow.
Always have a particular target market under consideration before designing any prospecting, advertising or educational reports. Who, especially, is the person you want to attract. How old are they? How much money do they make? What is their average level of education? Write or design all of your selling pieces to match these demographics and you'll increase your results. For instance, if you offer mens work boots - writing to all guys generally, including those who work in an office, doesn't make any sense. Write especially for your target audience.
Use the world wide reach of the internet to draw in your market vs pitching to them. This suggests you need to see what your market is looking for and then make it easy for them to find that information, service with you. And, yes, there is a science to making a good online lead generation process.
But it can be one of the strongest things you can do...
First, not all leads are born equal. What you need in order to effectively close your leads is a very qualified lead - meaning the contact information of a person who has somehow expressed an active interest in your product, service or opportunity. The challenge is some firms keep their lead generation and sales departments separate. So somebody else could have the task of generating leads and get paid for volume. So they produce any type of lead and pass them on to you. Some could be qualified, some would possibly not be qualified.
Which is disappointing and frustrating to say the least, and if part of your revenue depends on commission from sales, you are most probably going to get annoyed too. But do not get annoyed. Better is just to make your own giant lead generation process and be done with it. Because if you are the one receiving these non qualified leads from whatever company lead generation process they have ready you are simply wasting valuable time. Because you'll make much more if you spend the majority of your resources presenting ONLY to qualified prospects.
By making your own lead generation process, you simply will not have that problem. You might still generate a few sub-standard leads but generally you will find yourself making a lot more money. Particularly if you are attempting to build a social marketing business or any business in fact because you wish to find yourself in a position of generating too many leads. More possible customers than you can handle. And from these sheer number the best of the best will rise to the top. Well, in prinicple anyway.
Proven Lead Generation Process
Name or brand profile can help the lead generation process seriously because folks like to do business with those they know, like and trust. So make sure to include a few trust elements into your system like featuring a well-known company name, guru or brand. If you're promoting a pretty new company, product or opportunity - sprinkle one or two known company logos into your selling pieces like those offered by Credit card or Visa. Add trust elements somehow.
Always have a particular target market under consideration before designing any prospecting, advertising or educational reports. Who, especially, is the person you want to attract. How old are they? How much money do they make? What is their average level of education? Write or design all of your selling pieces to match these demographics and you'll increase your results. For instance, if you offer mens work boots - writing to all guys generally, including those who work in an office, doesn't make any sense. Write especially for your target audience.
Use the world wide reach of the internet to draw in your market vs pitching to them. This suggests you need to see what your market is looking for and then make it easy for them to find that information, service with you. And, yes, there is a science to making a good online lead generation process.
But it can be one of the strongest things you can do...
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