The easiest method to explain the value of backlinks in your pursuit of a lucrative website is to think about links going into a site like they're a popularity vote. It makes sense that other sites only will back link to your website in the event it is made up of a whole lot articles and other content. Lots of external websites linking to your own is an indicator to Google that all those external websites consider the information of your site to be really useful (they would not link to it if it weren't). It's like all those external web-sites are voting for yours in a popularity competition.
In ranking websites and placing them within their search results, Google takes into account a variety of factors when determining which web sites get on the first page, with inbound links (votes) being a considerable factor in that decision.
In saying this, Google have developed their algorithm criteria to the extent that they are quite effective in picking up sites appear to have manufactured 'votes' (one way links) abnormally, as compared with those that have generically done so.
Which factors does Google consider significant with regards to links?
Factor number 1: The Anchor Text of the link. If the site is focussed on scrap booking designs, then developing a fair volume of back links with anchor-text that is 'scrap booking designs' will assist you to rank well in Google.
2. The relevance of the back links. Using the scrapbook designs example again, links which are from websites about art, hobbies and scrapping will be more worthwhile than inbound links from sports websites, computer websites or websites about jelly wrestling.
3. Popularity of the linking site. When a high-quality, better established site is linking to your website, then that 'vote' contains more importance when compared to a website link from a site which is fairly new.
Your main aim is to build a website which has high quality articles and overall information that naturally prompts other web owners to hyperlink to it. As this happens over time, you are recognized with natural 'authority' for your given niche market in the eyes of Google. Google wants to see a natural progression of links.
The challenge with building links 'naturally' is it normally takes a very long time and even while it's great in theory, the reality is you will want to take measures to decrease the time it requires to develop that authority. The way to do that is by building backlinks.
In ranking websites and placing them within their search results, Google takes into account a variety of factors when determining which web sites get on the first page, with inbound links (votes) being a considerable factor in that decision.
In saying this, Google have developed their algorithm criteria to the extent that they are quite effective in picking up sites appear to have manufactured 'votes' (one way links) abnormally, as compared with those that have generically done so.
Which factors does Google consider significant with regards to links?
Factor number 1: The Anchor Text of the link. If the site is focussed on scrap booking designs, then developing a fair volume of back links with anchor-text that is 'scrap booking designs' will assist you to rank well in Google.
2. The relevance of the back links. Using the scrapbook designs example again, links which are from websites about art, hobbies and scrapping will be more worthwhile than inbound links from sports websites, computer websites or websites about jelly wrestling.
3. Popularity of the linking site. When a high-quality, better established site is linking to your website, then that 'vote' contains more importance when compared to a website link from a site which is fairly new.
Your main aim is to build a website which has high quality articles and overall information that naturally prompts other web owners to hyperlink to it. As this happens over time, you are recognized with natural 'authority' for your given niche market in the eyes of Google. Google wants to see a natural progression of links.
The challenge with building links 'naturally' is it normally takes a very long time and even while it's great in theory, the reality is you will want to take measures to decrease the time it requires to develop that authority. The way to do that is by building backlinks.
About the Author:
Greg C Nunan is the founder of The Home Business Hub, which is a top website on how to earn passive income online.
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