You've got good business sense so you decided to bring your products and services online. But as a newbie, you came across the dilemma of how you're going to reach a wider audience without necessarily having to spend more as what you usually do in traditional marketing. The answer to that lies in email marketing.
One of the known internet marketing practices used by many web entrepreneurs is email marketing. In contrast with traditional marketing practices (i.e. direct mail, print ads, telemarketing), email marketing doesn't require a lot of effort and also costs less than the aforementioned practices. However, when it comes to efficacy, it is as effective as with traditional marketing only that it can achieve desired goals at a shorter period of time. Email marketing is used to send clients with product update, invitations, and special product offer.
Those who have just decided to bring their services online and make use of email marketing to get in touch with their customers may feel overwhelmed with the process and even feel intimidated with it. If you're among these people then you don't have to fret as email marketing is easy as long as you learn the basics. To help you get started, here are some tips that you can apply:
1. Get your own domain and get into web hosting
The first few things that you should take care before getting into the actual email marketing part is getting your site a domain name and having it hosted. There are many providers of domain name and web hosting these days that you can choose from. These things will give your website a more professional feel.
2. Choose an email marketing software carefully
Email marketing may be considered to be more cost-efficient compared to traditional marketing practices but remember that in this marketing strategy, you still shouldn't compromise quality. One way to do that is choosing an email marketing software carefully. Settle for one that suits your needs and budget.
3. Create a good copy
You get into email marketing because you wanted to get in touch with your clients. This copy, the body of the message, is that medium. Make sure they're relevant to what you're offering, concise, and free from any form of error (grammar and spelling). If you think you can't handle it on your own, then hire someone to do it for you.
4. Come up with a catchy subject line
Your subject line will be the first few words that your clients will read. Urge them to open and read your mail by coming up with a good subject line. Make it as interesting as possible but also make sure it's relevant to your content.
5. Follow internet laws
To protect web users from fraudulent acts in the internet, some countries have come up with certain laws. As a marketer, you are required to follow these laws. Non-compliance will end you up in jail and with hefty fines.
One of the known internet marketing practices used by many web entrepreneurs is email marketing. In contrast with traditional marketing practices (i.e. direct mail, print ads, telemarketing), email marketing doesn't require a lot of effort and also costs less than the aforementioned practices. However, when it comes to efficacy, it is as effective as with traditional marketing only that it can achieve desired goals at a shorter period of time. Email marketing is used to send clients with product update, invitations, and special product offer.
Those who have just decided to bring their services online and make use of email marketing to get in touch with their customers may feel overwhelmed with the process and even feel intimidated with it. If you're among these people then you don't have to fret as email marketing is easy as long as you learn the basics. To help you get started, here are some tips that you can apply:
1. Get your own domain and get into web hosting
The first few things that you should take care before getting into the actual email marketing part is getting your site a domain name and having it hosted. There are many providers of domain name and web hosting these days that you can choose from. These things will give your website a more professional feel.
2. Choose an email marketing software carefully
Email marketing may be considered to be more cost-efficient compared to traditional marketing practices but remember that in this marketing strategy, you still shouldn't compromise quality. One way to do that is choosing an email marketing software carefully. Settle for one that suits your needs and budget.
3. Create a good copy
You get into email marketing because you wanted to get in touch with your clients. This copy, the body of the message, is that medium. Make sure they're relevant to what you're offering, concise, and free from any form of error (grammar and spelling). If you think you can't handle it on your own, then hire someone to do it for you.
4. Come up with a catchy subject line
Your subject line will be the first few words that your clients will read. Urge them to open and read your mail by coming up with a good subject line. Make it as interesting as possible but also make sure it's relevant to your content.
5. Follow internet laws
To protect web users from fraudulent acts in the internet, some countries have come up with certain laws. As a marketer, you are required to follow these laws. Non-compliance will end you up in jail and with hefty fines.
About the Author:
Media autoresponder is Steven Porter's version of the software. You can check out its installation info here: media autoresponder software installation page.
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