It's interesting how different people appreciate search engine optimization in a different way even though they've got a similar understanding that SEO is all about how to get on the first page of Google while not having to pay per click for each web visitor.
It's true you will find alternative ways to accomplish SEO. Actually, one SEO practitioner said there in fact isn't right or wrong way as long as the target of ranking Page 1 is met.
There is something to challenge with this statement. Google, for instance, only permits white label SEO which is the natural strategy to get high on the rankings. The natural way is for web sites to receive backlinks, which are imperative to ranking, without having to purchase these backlinks. The natural way is to understand what Google is, and to provide Google what it desires for its visitors. And Google visitors only wish for one thing - information.
With the addition of Google+ account, Google now ranks private and significant information in combination with high quality content. To make your website interesting to Google, you have to do both onsite and offsite optimization in a way that aligns with all the Google principles.
1. Onsite optimisation. There are a lot of things to fix on your website to make it easily recognisable to Google. Resolving html titles and rewriting urls from codes into keyword searchable content is one. Putting in robots.txt file that permits Google bot to index the website is another. Ensuring that site content is ample and keyword rich is another.
It can be best to place keyword rich meta description as well as meta titles. Once the site is ready, place analytics on the footer of the website - so it then goes to every one of the pages of the site where the footer ideally uniformly exists - so that when traffic arrives, you as the site owner have clear measurement of this traffic.
2. Offsite optimization. Simply put you have to update your web site with fresh and quality content so that Google can pick it up and attribute it to you as a reputable source.
3. Google+. Now that Google also places value to personal search results, it will do you good to also create a Google+ account for the website or business and to be active in sharing information on Google+. Keep in mind though, that Google still predominantly relies on organic search when it comes up with search results.
It's true you will find alternative ways to accomplish SEO. Actually, one SEO practitioner said there in fact isn't right or wrong way as long as the target of ranking Page 1 is met.
There is something to challenge with this statement. Google, for instance, only permits white label SEO which is the natural strategy to get high on the rankings. The natural way is for web sites to receive backlinks, which are imperative to ranking, without having to purchase these backlinks. The natural way is to understand what Google is, and to provide Google what it desires for its visitors. And Google visitors only wish for one thing - information.
With the addition of Google+ account, Google now ranks private and significant information in combination with high quality content. To make your website interesting to Google, you have to do both onsite and offsite optimization in a way that aligns with all the Google principles.
1. Onsite optimisation. There are a lot of things to fix on your website to make it easily recognisable to Google. Resolving html titles and rewriting urls from codes into keyword searchable content is one. Putting in robots.txt file that permits Google bot to index the website is another. Ensuring that site content is ample and keyword rich is another.
It can be best to place keyword rich meta description as well as meta titles. Once the site is ready, place analytics on the footer of the website - so it then goes to every one of the pages of the site where the footer ideally uniformly exists - so that when traffic arrives, you as the site owner have clear measurement of this traffic.
2. Offsite optimization. Simply put you have to update your web site with fresh and quality content so that Google can pick it up and attribute it to you as a reputable source.
3. Google+. Now that Google also places value to personal search results, it will do you good to also create a Google+ account for the website or business and to be active in sharing information on Google+. Keep in mind though, that Google still predominantly relies on organic search when it comes up with search results.
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