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Great Mobile Marketing Advice Made Easy To Understand

By Jeff Tormey


In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

A mission statement is the best way to ensure you remember your purpose for your social marketing. Stay with your principles to keep you on the right track.

As a method of enticing customers and expanding your branding, try QR codes. They are a method of getting discounts and coupons out to your customers. It is simple to capture these with a phone, and they are not hard to use. With QR codes you are able to reach your customers quickly and easily with relevant information.

For maximum impact, you should encourage your ads to go viral. If your potential customers agree that it's worthy of sharing, they're more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.

It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. Your messages should be equally clear on iPhone, Android, and Blackberry devices. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Always keep the KISS principle in mind for your mobile marketing attempts.

In the field of social marketing, it is important to keep a close eye on your competition. You need to be discernible from the competition.

Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Once you see some success, you need a measuring stick for your campaign's longevity as opposed to just looking at sales numbers. Follow the formula for a long-term successful campaign to build a new one.

The easier it is for your ads to be forwarded, the more likely it is that people will do so. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.

To reach the truly tech-savvy consumers, use QR codes in your printed ads. This makes it easier for smartphone users to gain quick access to your website or promotion. Make sure these codes are on the different printed material you provide. QR codes make it easier for interested customers to get information about your business.

Always carry out a usability test before putting your mobile marketing campaign live. The purpose of a particular campaign will be ineffective if you use messages that don't work. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.

Be enthusiastic about improving your advertising. Be sure you are always studying your competition to stay abreast of new trends in your market. Keeping your competitive edge should be easier with the help of the tips contained in this article.




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