5 or more years ago, estate agents could reap the rewards of online customers, simply by having a basic website online. Currently, much more is required if a website owner wishes to see similar results. A simple, one-page site with contact information and a company overview no longer catches the attention of potential customers. Fortunately, a few simple techniques can start new site owners on the right foot, and bring current site owners quickly up to date as worthy competitors.
Marketing efforts are already a priority for estate agents across the UK. As more people turn to the Internet for answers and recommendations on the best services, it's imperative for estate agents to spend a majority of these marketing efforts online. Accomplishing this effectively requires optimised content that is dynamic, current and engaging.
Online marketing is not a magical process. To be successful, it requires certain tactics to be performed diligently and with consistency. There is still a fairly level playing field as far as search engines are concerned, so this makes it just as easy for a small business to gain rapid success.
A high quality website can really shine in this area of marketing. A small firm can have the same chances as a larger one if they use a careful strategy. Quality is the most important thing, so if your company website and SEO strategy is well planned then you can have as much success as a large company with many resources.
Location has become an important factor for the major search engines. That tried and true term 'location, location, location' can now be implemented with the new local business listing capabilities. When small businesses clarify where they are, clients can choose a trusted, local agency for their needs.
Inbound links to a website have always been a heavily weighted factor when determining search engine positioning. This is part of the main algorithm and continues to be favoured over many other factors. Larger websites that have been online for years will ultimately win out in this category, as they have had substantially more time to collect these inbound links. It's possible for a small business to begin gathering inbound links by asking friends or family to spread the word online, manually listing the website in search directories and requesting online interviews or featured blog posts by fellow business contacts. When this tactic is exhausted for the new business owner, it's time to focus on delivering interesting and exciting content.
Since search engines rely on updated content, estate agents may believe that ever-changing property listings and updates will be sufficient. This is not the case. Search engines rely on quality, and while property listings are important, they aren't necessarily informative to a large audience. Interesting tidbits of knowledge can boost rankings quickly, leading to an increase in website traffic.
One surefire way to begin generating interest in a website is to write articles that benefit a large majority of people in the target market. Home buyers can benefit from insider information on trends, loan options and secret tips. Offer this type of content freely and often to see articles become viral, inbound links to rise and search engine rankings to move up. This will encourage hundreds or thousands of customers to visit the site.
Marketing efforts are already a priority for estate agents across the UK. As more people turn to the Internet for answers and recommendations on the best services, it's imperative for estate agents to spend a majority of these marketing efforts online. Accomplishing this effectively requires optimised content that is dynamic, current and engaging.
Online marketing is not a magical process. To be successful, it requires certain tactics to be performed diligently and with consistency. There is still a fairly level playing field as far as search engines are concerned, so this makes it just as easy for a small business to gain rapid success.
A high quality website can really shine in this area of marketing. A small firm can have the same chances as a larger one if they use a careful strategy. Quality is the most important thing, so if your company website and SEO strategy is well planned then you can have as much success as a large company with many resources.
Location has become an important factor for the major search engines. That tried and true term 'location, location, location' can now be implemented with the new local business listing capabilities. When small businesses clarify where they are, clients can choose a trusted, local agency for their needs.
Inbound links to a website have always been a heavily weighted factor when determining search engine positioning. This is part of the main algorithm and continues to be favoured over many other factors. Larger websites that have been online for years will ultimately win out in this category, as they have had substantially more time to collect these inbound links. It's possible for a small business to begin gathering inbound links by asking friends or family to spread the word online, manually listing the website in search directories and requesting online interviews or featured blog posts by fellow business contacts. When this tactic is exhausted for the new business owner, it's time to focus on delivering interesting and exciting content.
Since search engines rely on updated content, estate agents may believe that ever-changing property listings and updates will be sufficient. This is not the case. Search engines rely on quality, and while property listings are important, they aren't necessarily informative to a large audience. Interesting tidbits of knowledge can boost rankings quickly, leading to an increase in website traffic.
One surefire way to begin generating interest in a website is to write articles that benefit a large majority of people in the target market. Home buyers can benefit from insider information on trends, loan options and secret tips. Offer this type of content freely and often to see articles become viral, inbound links to rise and search engine rankings to move up. This will encourage hundreds or thousands of customers to visit the site.
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