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Pay-per-click, S.E.O and Landing Pages in Digital Marketing

By Abel Pardo


Promoting, PPC and landing pages

In Digital Selling one of the most significant things we should really know is how it's possible to get profits. Landing pages are one of the solutions when developing Pay per click or S.E.O methods.

A Landing-page is, simply, the page into our site where visitors access, and incidentally, the current page has its own properties and may be take in count in our Online Marketing design.







Landers and Pay per click

Destination pages are the most important and main base for developing a good PPC campaign. You have got to search, test, control, and measure everything you are doing in Pay-per-click in order to know if your keywords are working or not.

In Pay per click you have to select 3 main strategies:

1) What are your keywords going to be

2) What's your required market

3) What's you objective public

The lander page must be absolutely organised,designed and targeted on the product, service or idea that we raised thru the bond by which Pay per click visitors arrive. If we want to promote "Top Seal" as keyword, we need to know if top, seal or top seal have traffic and how strong our possible skills are.





SEO and keywords

Keywords are the most notable difference between success and fail in SEO. If we don't select the best keywords, we develop a superb internal and external SEO, get thousands of links and many quality ones, but the words we chase are not the right ones because of traffic or conversion rates, our work have been sunk.

By the way, we must select keywords carefully, not just testing them into Pay per click, but also making a Promoting study about the likelihood we have in Google for getting the key positions.

Conclusions about Pay per click, SEO and conversions with landers

SEO, Pay-per-click and keywords are the tools we have for developing an amazing selling page. Conversion is the guide-objective and all, together, is the difference between conversion or not, clients or not and money or not.

Do you like success? Then remember: keywords, conversions, PPC, SEO and lander pages. These are the straightforward elements for the golden key in Digital Promoting.




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