A lead generation website is one that encourages a visitor to make an investigation or opt in to receive further information about goods and services.
When setting up a new website for the purposes of lead generation, or changing a site that hasn't got an opt-in box, consideration should be made when selecting an email autoresponder program.
Lead Generation Website Autoresponders
There are lots of wonderful firms that may handle all your emails and these programs can be engineered to send out a collection of pre-written messages as soon as somebody signs up.
In most cases you can make a decision to require a double opt-in process to provide help in protecting you and your prospects from getting penalised due to spam complaints or not. I have found requiring prospects to approve their request for some more information significantly decreases the amount of leads you'll eventually get.
You will also wish to write your follow-ups to provide valuable content - not only a sales spiel. Consider it. How long do you stay subscribed to an email list that offers nothing more than a crass sales message every other day?
Consider also the data you ask for when you design your opt-in box. People don't appreciate giving out too much information initially, but always get the subscriber's first and last names and you may have a box for any other info pertinent to your business.
For example, you could have a drop down box that lists the products on your site and from you can find out specifically what info your customer is attempting to find. If you have 6 different products you may then build six different list within your email programme and target info and other products especially to those people.
If you set up autoresponders or any kind of email campaign, it's critical that your emails are checked and checked again. Many people are not impressed by spelling mistakes, and rather more will not read an email that's a mile long. Make your mails accurate and to the point, and written in short paragraphs, in simply digestible lumps.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing subscribers about new products and services you have added.
Address your subscriber by his first name, not "dear subscriber" as is frequently seen, and write your copy as if you're writing to a chum, don't blind customers with "get this" or "buy this", it turns folks off. The easiest way effect a sale is by helping people, by giving them topical info and anything free is good, for example a free electronic book.
Ensure that everything you send your customer is important and of worth. If your "unsubscriber" list builds too fast, that is a sure sign you do something wrong, although you will always get some people who unsubscribe.
So understand that your autoresponder and the emails you send out are at the heart of your lead generation website. You wouldn't have a lead generation website without it. So spend some time tweaking and refining this aspect of your system. Do not simply throw out a handful of email pitches. Relate. Grow a relationship. Ask for feedback and participation.
A lead generation website never sleeps so you can!
When setting up a new website for the purposes of lead generation, or changing a site that hasn't got an opt-in box, consideration should be made when selecting an email autoresponder program.
Lead Generation Website Autoresponders
There are lots of wonderful firms that may handle all your emails and these programs can be engineered to send out a collection of pre-written messages as soon as somebody signs up.
In most cases you can make a decision to require a double opt-in process to provide help in protecting you and your prospects from getting penalised due to spam complaints or not. I have found requiring prospects to approve their request for some more information significantly decreases the amount of leads you'll eventually get.
You will also wish to write your follow-ups to provide valuable content - not only a sales spiel. Consider it. How long do you stay subscribed to an email list that offers nothing more than a crass sales message every other day?
Consider also the data you ask for when you design your opt-in box. People don't appreciate giving out too much information initially, but always get the subscriber's first and last names and you may have a box for any other info pertinent to your business.
For example, you could have a drop down box that lists the products on your site and from you can find out specifically what info your customer is attempting to find. If you have 6 different products you may then build six different list within your email programme and target info and other products especially to those people.
If you set up autoresponders or any kind of email campaign, it's critical that your emails are checked and checked again. Many people are not impressed by spelling mistakes, and rather more will not read an email that's a mile long. Make your mails accurate and to the point, and written in short paragraphs, in simply digestible lumps.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing subscribers about new products and services you have added.
Address your subscriber by his first name, not "dear subscriber" as is frequently seen, and write your copy as if you're writing to a chum, don't blind customers with "get this" or "buy this", it turns folks off. The easiest way effect a sale is by helping people, by giving them topical info and anything free is good, for example a free electronic book.
Ensure that everything you send your customer is important and of worth. If your "unsubscriber" list builds too fast, that is a sure sign you do something wrong, although you will always get some people who unsubscribe.
So understand that your autoresponder and the emails you send out are at the heart of your lead generation website. You wouldn't have a lead generation website without it. So spend some time tweaking and refining this aspect of your system. Do not simply throw out a handful of email pitches. Relate. Grow a relationship. Ask for feedback and participation.
A lead generation website never sleeps so you can!
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