Are you thinking about launching a digital ad for your brand? There are a few key points you can use to check if your ad is worth launching. The most important element is your tag line. Your tagline needs to sum up the idea behind the product and illustrate it's value of it in a short and memorable way. It needs to convince the onlooker that your product is worth it and about the consumer. It should be located towards the bottom of the ad.
The next important element is the call to action. It should to tell people to do something, whether it is buying your product or sharing something with friends. The call to action needs to be an imperative, such as "Act now", but phrase it in a way that you are calling on the reader to do something meaningful.
The next important aspect is your graphic element. This visual has to communicate and convey a message of action. It should give a personality or human aspect to your product. Add some information about what the product does or how it can be used, in a clear manner. You have a small slot to connect with the reader and provoke a new idea. If the image is not serving this purpose, take it out.
Now ask yourself if your ad is not only relevant, but different from the rest. Does it fit into your consumer's life and fulfill a need? It's not easy to make an ad that is completely unique and different, but try to present your idea in a way that is unique and different from the rest. You can do this by telling a story through your ad, a story that showcases your product's qualities. This way, it doesn't appear to be a blatant advertisement but more as a visual and entertaining piece. All of the great ads do this, and that is part of their formula to their success.
Finally, keep it simple and about one thing. Stick to one main idea, and remove whatever is useless. One of the main principles of design is knowing what to leave out and being minimalistic. Think of apple, for example. Direct everything in your ad to one simple message and idea. Digital ads need to be held up to the same standards of ads in all other formats. If you are able to answer all of these questions you are now ready to launch your digital ad!
The next important element is the call to action. It should to tell people to do something, whether it is buying your product or sharing something with friends. The call to action needs to be an imperative, such as "Act now", but phrase it in a way that you are calling on the reader to do something meaningful.
The next important aspect is your graphic element. This visual has to communicate and convey a message of action. It should give a personality or human aspect to your product. Add some information about what the product does or how it can be used, in a clear manner. You have a small slot to connect with the reader and provoke a new idea. If the image is not serving this purpose, take it out.
Now ask yourself if your ad is not only relevant, but different from the rest. Does it fit into your consumer's life and fulfill a need? It's not easy to make an ad that is completely unique and different, but try to present your idea in a way that is unique and different from the rest. You can do this by telling a story through your ad, a story that showcases your product's qualities. This way, it doesn't appear to be a blatant advertisement but more as a visual and entertaining piece. All of the great ads do this, and that is part of their formula to their success.
Finally, keep it simple and about one thing. Stick to one main idea, and remove whatever is useless. One of the main principles of design is knowing what to leave out and being minimalistic. Think of apple, for example. Direct everything in your ad to one simple message and idea. Digital ads need to be held up to the same standards of ads in all other formats. If you are able to answer all of these questions you are now ready to launch your digital ad!
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