SEO is regarded one of the twin towers in online marketing strategies today, with the other tower being Pay per click. Despite its global popularity, not one record exists relating to the birth of SEO. There are numerous SEO organizations, including SEO Singapore companies, competing in the world today and more are borne.
SEO evolved on its own and through the years. This evolution is essentially because of search engine algorithm changes. About two years ago, Google's Caffeine algorithm cleaned the worldwide web of websites that dominated the search results in absolute speed, as though having caffeine rush. Most of these websites purchased backlinks to get them to the top. In the years to follow, Google released Panda, which now focused on brand new content. Just last February, Google Panda 3.3 saw a number of websites drop from Google's radar if their only supply of content was networked blogs and other low quality resources.
Google's Fresh Focus Is Smart Content Strategy
With these continuous algorithm changes, is SEO ultimately going to be dead? This is unlikely. Google is about search. With no organic search, which is what SEO games, then Google will cease to become a search engine. What Google wants is to give its users significant, top quality information.
SEO firms will benefit from aligning with the latest smart content strategy. How is this done? Essentially, if article content writers are writing for readers and not just for search engine spiders, then they do smart content strategy.
Writing For SEO: On Smart Content
Smart content strategy is on writing for readers, not only for keywords. Well researched content, written by humans in ways that successfully connect with fellow humans, is what makes for a smart content strategy.
The new thrust for smart content strategy must feel good for SEO companies who seek not only to make quick and easy money, but for a better experience in their service and occupation. It was once that almost anyone who can chain two to three words together could be an SEO writer and make good money. Now, mainstream writers who possess optimization knowledge join the league of writers for the new and emerging media. Amidst the absence of a by-line, these writers find themselves in worthwhile careers.
This initiative by Google is laudable as it makes the web a cleaner space, where information exchange is made more responsible and geared towards benefitting individuals, fuelling businesses, and creating a more meaningful borderless community.
SEO evolved on its own and through the years. This evolution is essentially because of search engine algorithm changes. About two years ago, Google's Caffeine algorithm cleaned the worldwide web of websites that dominated the search results in absolute speed, as though having caffeine rush. Most of these websites purchased backlinks to get them to the top. In the years to follow, Google released Panda, which now focused on brand new content. Just last February, Google Panda 3.3 saw a number of websites drop from Google's radar if their only supply of content was networked blogs and other low quality resources.
Google's Fresh Focus Is Smart Content Strategy
With these continuous algorithm changes, is SEO ultimately going to be dead? This is unlikely. Google is about search. With no organic search, which is what SEO games, then Google will cease to become a search engine. What Google wants is to give its users significant, top quality information.
SEO firms will benefit from aligning with the latest smart content strategy. How is this done? Essentially, if article content writers are writing for readers and not just for search engine spiders, then they do smart content strategy.
Writing For SEO: On Smart Content
Smart content strategy is on writing for readers, not only for keywords. Well researched content, written by humans in ways that successfully connect with fellow humans, is what makes for a smart content strategy.
The new thrust for smart content strategy must feel good for SEO companies who seek not only to make quick and easy money, but for a better experience in their service and occupation. It was once that almost anyone who can chain two to three words together could be an SEO writer and make good money. Now, mainstream writers who possess optimization knowledge join the league of writers for the new and emerging media. Amidst the absence of a by-line, these writers find themselves in worthwhile careers.
This initiative by Google is laudable as it makes the web a cleaner space, where information exchange is made more responsible and geared towards benefitting individuals, fuelling businesses, and creating a more meaningful borderless community.
About the Author:
www.magicwebs.com.sg and Magic Webs. Unique version for reprint here: How Google's New Smart Content Strategy Affects SEO.
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