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Can't Find What You're Looking For? Optimize Your Searches

By Kelly Gobert


SEO sounds like some sort of black art, but every internet marketer needs to at least know the basics. If you have the correct tools and information, anyone can gear up their site to get more traffic and rank higher with SEO in the search engine results.

Authoring a blog and commenting on other blogs related to your website's niche can be a good SEO technique. Search engines are attracted to blogs with innovative content and specific information. The more back links you have to your site, the higher you'll rank on the search engine results page.

You should always use keyword phrases on links coming to your site and also the ones that are already there as anchor text. This can help search engines rank your site based on the relevancy of your keywords. Every so often, check through the internal links on your website, and make sure all of them are using keyword links too.

When you use SEO, you should make sure you site is properly coded. A site that is primarily written in messy JavaScript will be difficult or impossible for spiders to index. Using Flash without textual descriptions makes it impossible to index your site.

Make sure keyword phrases are in your incoming and internal links are included as anchor text in your articles or SEO assets. This can help search engines rank your site based on the relevancy of your keywords. Scour your site regularly to ascertain that your internal links are making proper use of keywords.

Keep your content fresh by writing and posting new content as quickly and as often as possible. Set a goal of how many stories you will publish per day or per week, and commit to it. Search engines recognize websites that constantly update their content as being more informative and up-to-date than those who don't. As a result, these sites are indexed more often. Sites with fresh content tend to have higher search engine rankings.

To improve SEO, use specific keywords throughout the entire article. Using relevant keywords in your articles makes it easier for search engines to crawl them and index them appropriately. Good keywords help make your articles more visible. Try to use keywords in the title, the article summary, and a few times within the body of the text.

Generate more hits on search engines by using plural forms or longer versions of keywords. A number of search engines use an indexing method known as keyword stemming. For example, if you use "accountant" as your keyword, then any searches for "accountants" or "accounting" may not have your site listed in the results. If you use the longer form of the word, then your site will be included in the searches that include the shorter form of the word as well.

Even if you are writing about the same topic from page to page, make sure each title is unique to keep your visitors engaged. Try not to make your titles too long or you will decrease their potency. The most important words to the reader are the first one or two.

By commenting on relative blogs, you will get increased traffic to your site. If you leave a good comment, some blog creators will let you keep the link. Make sure the blogs you comment on pertain to your niche. You should also leave quality comments. You will find it easy to spread around comments and links to your site if you have a thorough mastery of your subject matter.

The more time that visitors spend on your site, the higher the website's page rank will be. Having up-to-date and interesting, unique information on your site is a great way to keep people looking around for as long as possible.

Only work with directories that have quality sites to exchange links with. There are too many worthless links you could accept. Many directories have poorly designed or old sites. Always be careful who you affiliate yourself with.

Some people believe that adding keywords to the comment tags of a website will increase their visibility. Spend your time focusing on your content, not your comment tags.

To enhance your SEO, integrate your keywords and phrases directly into the HTML tag. The title tags have more weight than any other words that appear on the page. Incorporate your strongest possible keywords into the title tags for optimum impact and watch your website traffic soar.

Overall, SEO is essential to success in internet business. Keep a copy of this article, and refer to it while you are putting its secrets to use. If you build a good website, then consumers will acknowledge it.




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