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Composing Articles: Can It Help My Online Store?

By Gregory Harrison


Online businesses take some time to flourish, particularly in the 1st 12 months. If your online store has no traffic and you're waiting around for customers to come and purchase, it's easy to get discouraged. The instant the promoting and advertising ends, so does your traffic.

Suppose I told you you could get website visitors to your website for no cost? And, in addition to that, the prospects continue to come for years to come. How does that sound? One of the greatest techniques for generating traffic to your website is by writing and sharing articles. It is just plain old-fashioned article marketing.

Even if you are not a writer, you can use this way of getting traffic. It isn't going to take a college degree in Writing to be successful in article marketing. All it takes is some time and focus. When you have that - you can aquire traffic to your website.

It's really fairly simple, and it is underused, especially in ecommerce online businesses.

All you have to do is write a short, simple, useful article about something connected with your online store. If you sell makeup, then compose an article about how to select a foundation color, or the best way to care for your skin during the winter months. Or write a review about a special brand you sell. After you've written your article, you can submit it to the article directories.

Article directories are libraries of free content articles. They're just collections of articles that website and blog owners can utilize on their online sites completely free. The only stipulation is everyone who publishes your article are required to include your author bio at the end which is where you include your website link as well as some unique information regarding your online store.

Having articles in numerous article directories is a great technique of acquiring links back to your website, thus building your site's reputation. When a website has many links back to it, it can help to attain a good positioning in the search engine results. An article directory with a high page rank is the ideal place to submit articles, because this helps to improve your page's rank as well.

During the process of article marketing, never distribute an article that's currently on your own website without changing or spinning it to give it at a minimum of 25% uniqueness. It could be considered duplicate content if you just publish copies to each of the article directories and you will want to avoid that!

Use keywords and phrases within your article's title as well as in the beginning of the 1st paragraph. Spread your chosen keyword/phrase around the article too.

Many article directories permit you to use hyperlinks. For superior article marketing, use anchor text which relates to the keywords you are targeting. This will help you attain an improved spot in the SERP's (search engine result pages). If you are targeting "makeup tips" be sure you hyperlink those keywords/phrases in your article or bio box. This will help your online store get higher in the search results for the term "makeup tips".

Here's a few article directories to submit your articles to: EzineArticles, GoArticles, Amazines, ArticleDashboard, Buzzle, iSnare

In conclusion, article marketing ought to be an important element of your ecommerce marketing. Now that you see how simple this free method of generating traffic is, give it a go. You have nothing to lose and much to gain.




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