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Getting Friendly With Your Clients: Making Social Media Work For You

By Jocelyn Kinder


Learn how to use social networks to your advantage and increase your prospective clients tenfold. Even businesses that are already thriving can benefit from this type of marketing. This article has a few tips that will help you to get more out of your business enterprise.

Updating your social media websites whenever you post new blog content will help alert customers to visit your site. Your social media subscribers will see and follow the links to intriguing and fresh content they can enjoy.

Look at other businesses in your niche to see what is important to your social media marketing campaign. What topics are they touching on? What content are they sharing? What is being re-shared by their followers? See how they format their page. Use their pages as a set of rules when you're putting a page together so it stands out when compared to everything else out there.

Different social media sites have different features, and you should take advantage of them all. For example, if you're on Twitter and click on a postage time, it will isolate that tweet. This is a great way to build links to a single Tweet, rather than forcing people to dig through your entire feed.

When finding out about your customers, make sure to ask about their use of social networking. If your customers are on social networks for more than one hour per day, you need to create a brand page. On the other hand, if your customer base reports little interest in social networking sites, your marketing time may be better spent elsewhere.

To maximize the amount of people who see your Twitter posts, use hash tags that relate to your example. For example, suppose you are sharing cooking recipes, use tags like #food, #cooking, and #recipes. When you do this, people will be able to find your tweets through searches or on lists. It will ensure that even people who aren't your followers will be exposed to the things you say.

Study the ads on the social media websites and you will find many images that are eye catching and interesting. So try your best to use images that can draw in new potential followers and buyers when you decide what kind of ads you want to promote. After the advertisement has grabbed their attention, they will be more inclined to visit your site for more information.

Social media is an effective way to expand your exposure online. This is also an easy way to grow your audience as existing followers share your products and their opinions on them. Contests and special promotions are a great way to get your followers to spread the word about your products.

Following the advice in this article will enable you to establish a powerful social media presence. If you start using these techniques, your customer base will dramatically increase. If you put in the time and make the effort, social media can pay off much more handsomely than traditional marketing channels.




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