Everybody wants to get online these days, and the big buzzword phrase is:
web ecommerce design BUT . . . What does it really mean?
As usual, there are many points to think about. So let's commence with some basics that you should now about when taking your business online, and particularly when putting services and products on sale online. Before you get anywhere near selling a product on the internet, you want to get this one single, yet simple, thing right first.
Your Marketing Plan
Oh? I hear you are disappointed? Thought it would be something more spectacular than that? Maybe something a little more technical? No! Even though it is a internet site, it's still a business and it requires planning and understanding how the thing is going to work, and that it is going to work. It doesn't need to be complex or long. Just clear and giving direction. Your Web Site Designer on the Gold Coast will be well placed to help with planning your web e-commerce design.
For example:
Do you need to install a Shopping Cart for online purchases and payments if your product is project housing? Probably not. Not so many people will use their Visa card or PayPal account to buy a home. As an alternative you most likely want them to call for an appointment. Would you invite readers to ring your toll-free number to purchase your new $1.99 kitchen contraption? Probably not.
It is a low-cost item with small margins. You would like the entire purchase process managed automatically thru a complex, straightforward shopping cart right there in your internet site. These 2 examples were blazingly obvious, but others aren't quite that straight forward.
Continuing on.
- How do you need them to contact you and how are those enquiries going to be handled when they start rolling in?
- How much do you want to pre-qualify enquiries online before they reach you?
- What offers are you intending to make online to draw in customers?
Therefore in web e-commerce, design is just one of the things to be considered.
And yet these other important questions are often overlooked when people opt to build a site, because they're not handling a professional web selling team.
Many web designers are just that "graphical designers and not marketeers. They make amazing and clever designs, but they aren't experienced in selling systems to generate results.
Hence ensure that you get the correct balance of expertise in the team you engage for web e-commerce and design a functional website that's attractive while also being a promoting and business tool.
About the Author:
John Wright is recognized as an internationally published writer, voicing his viewson a specific assortment of themes,covering anything from health to Hot Pink Websites, religion to websites for business. His insightful work is available from websites world-wide.
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